Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Jurnal Ilmiah Wahana Pendidikan
Putri Rifiani
Unknown Affiliation
Religion Education Social Sciences Other

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Pengaruh Endorse Influencer Fadil Jaidi Terhadap Minat Beli Konsumen Putri Rifiani; Firdaus Yuni Dharta; Oky Oxcygentri
Jurnal Ilmiah Wahana Pendidikan Vol 8 No 12 (2022): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (225.057 KB) | DOI: 10.5281/zenodo.6944728

Abstract

The background of the research made by this author is the unique way of endorsements carried out by influencer Fadil Jaidi on Instagram social media. With the aim of knowing how much credibility and influence the endorsement of Fadil Jaidi as an influencer on consumers' buying interest. This research uses quantitative methods and conducts surveys through explanatory surveys. The theory used is the Source Credibility Theory, which is based on the object of his research is the social media followers of Instagram @fadiljaidi. The data collection techniques used are questionnaires and literature research, with descriptive statistical data analysis techniques, namely simple linear regression analysis. The results of this study are that the intensity and attractiveness of endorsements have a significant effect while the content of the endorsement message does not have a significant effect on consumers buying interest.
Co-Authors Firdaus Yuni Dharta OKY OXCYGENTRI