Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Liaison Journal of BEST
aswin andika putra
Unknown Affiliation
Humanities Decision Sciences, Operations Research & Management Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
The Impacts Of Hofstede’s Cultural Dimensions On International Trade Barriers RA. afera ratna wijayanti; aswin andika putra; faizatul rizki
LIAISON JOURNAL OF BEST Vol. 1 No. 02 (2022): LIAISON JOURNAL OF BEST
Publisher : IULI Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (328.921 KB)

Abstract

Due to the advancement of communication and transportation technologies, the globaleconomy has never been more integrated. Hence, more businesses are trying to research andpenetrate new markets worldwide with superb marketing mixes. However, the one-size-fits- allapproach has proved to be ineffective; the endeavors are usually hampered by cultural differencesbetween countries reflected in the dimensions of the Hofstede Cultural Dimensions. The differences,especially in Power Distance, Long-term Orientation, and Indulgence, will play a crucial role inshaping the country’s international trade barriers, corporate culture, and eventually the preferredmarketing mix. Thus, attaining a comprehensive overview of a country’s culture is imperative for asuccessful business. Therefore, this paper tries to delve deeper and scrutinize the relationshipbetween the Hofstede Cultural Dimensions and international trade barriers.Keywords: culture, Hofstede Cultural Dimensions, international trade, international trade barriers
Co-Authors faizatul rizki RA. afera ratna wijayanti