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All Journal JURNAL MANAJEMEN BISNIS MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis
Rezki Fani
IAIN Parepare
Economics, Econometrics & Finance

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Consumer Satisfaction and Online Purchase Decisions: Examining The Price and Product Analysis Rezki Fani; Sri Wahyuni Nur; Adnan Hasan
Jurnal Manajemen Bisnis Vol. 9 No. 2 (2022): September
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v9i2.298

Abstract

This research is a quantitative descriptive study with a path analysis method that aims to determine the influence of price and product assessments on online purchasing decisions and their impact on consumer satisfaction. The population in the study were college students living in Maros County and were consumers of online shopping platforms. The total sample of 98 people was obtained by sampling method using purposive sampling technique. Based on the results of hypothesis testing using the smartPLS application version 3.0, it shows that of the seven hypotheses proposed, only the price variable has no direct effect on consumer satisfaction. While other hypotheses have a positive and significant influence both directly and through intervention variables
Penerapan Prinsip Syariah & BMC dalam UMKM pada Brand Moko Donuts Kota Parepare Muh. Fiqri Alif Utama; Muh. Akram Iswan; Hera Basri; St. Aulia; Rezki Fani
MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Vol. 4 No. 1 (2026): Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis
Publisher : LP3M INSTITUT KH YAZID KARIMULLAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/muqaddimah.v4i1.1734

Abstract

This study examines the implementation of sharia principles in the business management of MSME MOKO Donuts in Parepare City and analyzes how these principles are integrated into its business model. Using a qualitative case study approach, data were collected through observation, in-depth interviews with the owner, employees, and customers, and documentation. The analysis is grounded in five core principles of Islamic business ethics: tawhid, justice, free will, responsibility, and truthfulness. The findings indicate that MOKO Donuts has consistently applied sharia principles across operational, human resource, financial, and service dimensions, including the use of Islamic financial institutions to avoid riba. This study contributes to the literature by demonstrating that the integration of sharia principles with a structured business model can support ethical governance, customer trust, and business sustainability in MSMEs.
Co-Authors Adnan Hasan Hera Basri Muh. Akram Iswan Muh. Fiqri Alif Utama Sri Wahyuni Nur St. Aulia