Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
P-Index
This Author published in this journals
All Journal International Journal of Applied Business and International Management
Mohammed Sami Alhesainan
Kuwait University
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Customer Satisfaction Act upon the Brand’s Fame: A Case Study of Nestle Husna Aqila; Intan Syarmimi; Husna Adawiyah; Izzati Akhtar; Mohammed Sami Alhesainan; Loulwah Fahad Altayyar
International Journal of Applied Business and International Management Vol 7, No 2 (2022): August 2022
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (278.947 KB) | DOI: 10.32535/ijabim.v7i2.1626

Abstract

Nestle is a globally recognized brand with a large following of dedicated customers because of its variety of products that captivate everyone who consumes it. This study aims to examine the correlation between customer satisfaction on Nestle’s fame and fortune. Nestle may have issues regarding their customer satisfaction which is affecting the company’s development. Therefore, this case study tries to show and analyze how Nestle meets customer satisfaction while improving its products. A survey has been carried out to obtain new, valid, and accurate data. A total of 100 respondents participated in this survey. Besides, secondary data for this study was acquired from a variety of resources such as websites, journals, and articles in order to gain a deeper understanding. The findings indicate that customer satisfaction influences the fame of Nestle. The findings also provide recommendations to enhance the opportunity of improving Nestle’s customer satisfaction and suggestions for future development.   
Customer Satisfaction Act upon the Brand’s Fame: A Case Study of Nestle Husna Aqila; Intan Syarmimi; Husna Adawiyah; Izzati Akhtar; Mohammed Sami Alhesainan; Loulwah Fahad Altayyar
International Journal of Applied Business and International Management Vol 7, No 2 (2022): August 2022
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijabim.v7i2.1626

Abstract

Nestle is a globally recognized brand with a large following of dedicated customers because of its variety of products that captivate everyone who consumes it. This study aims to examine the correlation between customer satisfaction on Nestle’s fame and fortune. Nestle may have issues regarding their customer satisfaction which is affecting the company’s development. Therefore, this case study tries to show and analyze how Nestle meets customer satisfaction while improving its products. A survey has been carried out to obtain new, valid, and accurate data. A total of 100 respondents participated in this survey. Besides, secondary data for this study was acquired from a variety of resources such as websites, journals, and articles in order to gain a deeper understanding. The findings indicate that customer satisfaction influences the fame of Nestle. The findings also provide recommendations to enhance the opportunity of improving Nestle’s customer satisfaction and suggestions for future development.   
Co-Authors Husna Adawiyah Husna Aqila Intan Syarmimi Izzati Akhtar Loulwah Fahad Altayyar