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This Author published in this journals
All Journal Journal of Tourism and Economic Journal of the Community Development in Asia
Hubertina Karolina Ngarbingan
Unknown Affiliation
Humanities Economics, Econometrics & Finance Environmental Science Social Sciences

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THE POWER OF COMMUNITY ENGAGEMENT FOR DELIVERING CO-CREATION VALUE (Case: Paguyuban Sentra Industri Tempe Sanan-Malang Jawa Timur) Mohamad Nasoha; Hubertina Karolina Ngarbingan; Ginta Ginting
Journal of the Community Development in Asia (JCDA) Vol 5, No 3 (2022): Journal of the Community Development in Asia (JCDA)
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (486.232 KB) | DOI: 10.32535/jcda.v5i3.1844

Abstract

ABSTRACT Building community engagement involving consumers, business actors, and others stakeholders as part of a marketing strategy for creating value co-creation has become a new phenomenon. This research provides a conceptual model of community-based action to assess its impact on value co-creation and how far it affects behavioral components in order to resolve the problem (intention and actual use). The suggested model can be used to conduct research to increase product purchase intent with high community involvement. Interviews and observations have been conducted at the Sentra Industri Tempe Sanan-Malang (East Java) to accurately execute the model, whose success is supported by the community's strength in the form of the association (Paguyuban). The research was conducted in July–August 2021 with the participation of 30 locals. The findings of the initial identification strongly support employing the suggested model in subsequent studies. Keywords: Actual Purchase, Behaviour, Community Engagement, Intention to repurchase, Value Co-creation.  
Tebet Eco Park’s potential as a new green open space in South Jakarta, Indonesia: an analysis Yulita Suryantari; Hubertina Karolina Ngarbingan; Anisa Zahwa Akbara
Journal of Tourism and Economic Vol. 5 No. 2 (2022): Edisi 10 Des 2022
Publisher : STIE Pariwisata API Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36594/jtec/xeh0ze54

Abstract

Tebet Eco Park is a new green open space in South Jakarta. The aims of this study is to analyze the condition of the facilities, potential visits, and provide suggestions for better Tebet Eco Park. The type of this study is descriptive qualitative research. The methods for collecting the data are observation, interviews, and documentation. The Miles & Huberman methodology, which consists of data reduction, data display, and data verification, is used to analyze research data. Tebet Eco Park contains eight different zones, and the facilities are in good and clean condition. In this research, eco park has good pull factors such as easy access, free prices, good facilities, and good staff service but does not guarantee that the revisit intention of visitors will always be positive. It is hoped that on weekends and holidays, eco park limit the number of visitors to enjoy the environment for a longer period of time. Visitors also want to come back if the place is not too crowded, and want to recommend Tebet Eco Park to their relatives. The first suggestion for organizers is to lower the visiting cap on weekends, and holidays. The second is to create an online visitor survey. The third is to construct a lactation area. The fourth is to create an activity calendar for the Eco Park.
Co-Authors Anisa Zahwa Akbara Ginta Ginting Nasoha, Mohamad Yulita Suryantari