Article Per Year (5 Year)
p-Index From 2020 - 2025
0
P-Index
This Author published in this journals
All Journal Students´ Journal of Economic and Management
11.05.51.0065 Putri Nur Adila, 11.05.51.0065
Unknown Affiliation
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
ANALISIS KUALITAS PRODUK, PROMOSI, DAN KEBUTUHAN MENCARI VARIASI TERHADAP KEPUTUSAN PERPINDAHAN MEREK SEPEDA MOTOR YAMAHA KE MEREK SEPEDA MOTOR HONDA (Studi Pada Mahasiswa Universitas Stikubank Semarang) Putri Nur Adila, 11.05.51.0065
Students Journal of Economic and Management Vol 4, No 2 (2015): VOL. 4. NO. 2 EDISI OKTOBER 2015
Publisher : Students Journal of Economic and Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study was conductedtoanalyze the effect ofthe variable quality ofthe product, promotion, andthe need to find variations ofbrand switchingdecision Yamaha motorcycletomotorcycle brandHonda. Respondentsof this studyis thestudents UniversityStikubankSemarangswitch brandsYamaha motorcycletomotorcycle brandHonda totaling100 respondents. Sampelretrievaltechniqueusingpurposivesampling, thenanalyzed usinglinear regression. These results indicatethatbrand switchingdecisionpositively and significantlyinfluencedby the quality ofthe product, promotion, andthe need to findvariations. The most dominant variableaffecting thebrand switchingdecisionmotorcycle brandtobrandYamahamotorcycleHondais the quality ofthe product. Keyword: product quality, promotion, the need to find variations and brand swithcing decision
Co-Authors