M.Yose Rizal Saragih
Universitas Islam Negeri Sumatra Utara

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SEMIOTICS ANALYSIS OF THE MEANING OF MENTAL HEALTH MOTIVATION IN SONG LYRICS 00:00 ZERO O'CLOCK BY BTS Diana Ayu Pratiwi; M.Yose Rizal Saragih
KABILAH : Journal of Social Community Vol. 7 No. 1 (2022): Juni
Publisher : LP2M IAI Nazhatut Thullab Sampang

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Abstract: This study discusses the meaning of mental health motivation in the lyrics of the song Zero O'Clock. This study aims to focus on knowing how the meaning of mental health motivation is described in the lyrics of the song Zero O'Clock by BTS. To find out the representation of the meaning of mental health motivation in the song Zero O'Clock by BTS, the researchers used qualitative research methods. The data obtained were then analyzed using the semiotic approach of Roland Barthes' model by clarifying the terms in the lyrics of verse one to verse 4. The results showed that the song Zero O'Clock has the meaning of health motivation to entertain listeners and heal the mind according to their situation. At first everyone felt tired of their activities and felt left behind from others to the point of hating the world. However, at 00:00 is a new beginning, hopefully tomorrow will be happier and stop thinking about bad things. Pray and smile proudly for having a great day through a tough day. Keywords: Song Lyrics Representation, Mental Health Motivation, BTS
MORAL MESSAGE ON THE VIDEO JOURNALIST CLIP “YURA YUNITA- TUTUR BATIN”: (Charles Sanders Peirce Semiotics Analysis) Fahri Fidali Purba; M.Yose Rizal Saragih
KABILAH : Journal of Social Community Vol. 7 No. 1 (2022): Juni
Publisher : LP2M IAI Nazhatut Thullab Sampang

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Abstract: This research discusses the moral message contained the video clip Yura Yunita entitled Tutur Batin. This research focuses on knowing what are the moral messages contained in the video clip “Yura Yunita- Tutur batin". The research was to find out what the moral message conveyed in the video clip, researcher conduct qualitative methods and data obtained and then analyzed by Charles Sanders Peirce's semiotic approach to determine the symbolic meaning of the moral message to be conveyed in the video clip. The results showed that in the video clip “Yura Yunita-Tutur batin " those are many moral messages that we can take lessons for ourselves, among others, in the first scene women must be brave and strong, in the second scene shows that do not feel discouraged and insecure, the fourth scene shows the moral message do not look at someone from the physical, and scene 5 to 7 there is a moral message that is not perfect is not a problem because every human being has their own uniqueness. Keywords: Moral Message, Semiotics, Video clip