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All Journal Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Journal Economic Business Innovation
Fayza Najeela Pakutandang
Telkom University, Bandung
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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THE INFLUENCE OF SHOPEE BRAND LEADERSHIP ON CUSTOMER LOYALTY WITH CUSTOMER SATISFACTION AS INTERVENING VARIABLE Fayza Najeela Pakutandang; Indrawati Indrawati
Jurnal Ilmiah MEA (Manajemen, Ekonomi, & Akuntansi) Vol 6 No 3 (2022): Edisi September - Desember 2022
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (426.345 KB) | DOI: 10.31955/mea.v6i3.2304

Abstract

This study aims to explain how Shopee's brand leadership is and how customers feel in terms of satisfaction and loyalty to the Shopee application. Additionally, it seeks to understand how brand leadership affects satisfaction and loyalty and how satisfaction variables mediate this effect. This study uses quantitative methods with causal and descriptive analysis. Data was collected using a questionnaire distributed to Shopee users in Indonesia. 275 samples were collected and analyzed using SmartPLS 3.0, also used descriptive analysis. Based on descriptive analysis findings, the brand leadership dimensions, satisfaction, and loyalty are in good category. PLS-SEM results show brand leadership has a positive and significant effect on satisfaction. The variables of quality, value, and satisfaction have a positive and significant effect on loyalty, whereas innovativeness and popularity not. Additionally, satisfaction acts as a mediator in the relationship between brand leadership and loyalty.
Does financial inclusion strengthen the fintech-growth nexus? Evidence from small and medium enterprises Rahayu, Wati; Najeela Pakutandang, Fayza
Journal Economic Business Innovation Vol. 2 No. 2 (2025): July
Publisher : Inovasi Analisis Data

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69725/jebi.v2i2.274

Abstract

Purpose: This study will contribute to the understanding of how adoption of FinTech, access to finance and financial inclusion jointly affect firm growth through direct, mediating and moderating pathways.Method: A survey-based quantitative methodology and hierarchical regression analysis were used to test the hypotheses and model relationships.Findings: The findings indicate that FinTech adoption has strong positive impact on access to finance, which in turn affects firm growth. Greater financial inclusion multiplies the effect of FinTech use and growth, suggesting that inclusive financial systems enhance the gains from digital transformation. The mediation analysis additionally shows that financial access mediates the FinTech–growth nexus to some extent, implying that FinTech enhances firm performance in a direct way by means of technological efficiencies as well as indirectly via financial accessibility. These results highlight the strategic significance of fintech in shaping firms’ financial behavior, competitiveness and value.Novelty: The integrated approach in this study combines Financial Intermediation Theory, Financial Inclusion Theory, and the Technology Acceptance Model providing a comprehensive view of how FinTech leads to firm growth. It contributes to empirical knowledge by identifying financial inclusion as a moderating factor between digital transformation and financial access.Implications: The results underscore that strengthening digital financial infrastructure, encouraging inclusive policies, and improving financial literacy are critical for optimising the socioeconomic contribution of FinTech innovation to firm development and resilience.
Co-Authors Indrawati Rahayu, Wati