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All Journal Jurnal Oratio Directa (Prodi Ilmu Komunikasi) SCIENTIA JOURNAL : Jurnal Ilmiah Mahasiswa
Michael Jibrael Rorong
Unknown Affiliation
Humanities Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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The Presentation Of Self in Everyday Life:Studi Pustaka Dalam Memahami Realitas Dalam Perspektif ERVING GOFFMAN Michael Jibrael Rorong
Oratio Directa (Prodi Ilmu Komunikasi) Vol 1, No 2 (2018)
Publisher : FISIP Universitas Bung Karno

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (490.396 KB)

Abstract

AbstractThe issue of life in understanding every reality provides such a complex understanding, these aspects look at different perspectives in each individual that places themselves in a distinctly different order of life. These issues lead us to Ervin Gofman's understanding and view of one's self-presentation. Someone in doing activities to demonstrate their existence requires movement by displaying various aspects, such as what life is living with real life has a very different difference. This understanding is poured by Ervin Goffman with the proposed theory of presentation of self.Key Word : Presentation of Self, Ervin Goffman.AbstrakPersoalan kehidupan dalam memahami setiap realitas memberikan pemahaman yang begitu kompleks, aspek-aspek ini melihat berbagai sudut pandang dalam setiap individu yang menempatkan diri mereka pada tatanan kehidupan yang memiliki perbedaan. Persoalan-persoalan ini menghantarkan kita pada pemahaman dan pandangan Ervin Gofman tentang presentasi diri seseorang. Seseorang dalam melakukan aktivitas untuk mempertunjukan eksistensi yang mereka lakukan membutuhkan pergerakan dengan menampilkan berbagai macam aspek tertentu, seperti apa kehidupan yang dijalani dengan kehidupan yang sesunguhnya memiliki perbedaan yang sangat berbeda. Pemahaman ini dituankgan oleh Ervin Goffman dengan teori yang dikemukakan yaitu presentation of self.Kata Kunci : Presentasi Diri, Ervin Goffman,
PENGARUH KOMUNIKASI INTERPERSONAL PEDAGANG DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN DI TOKO HANG TUAH PASAR FANINDO BATAM Renaldi Faslah Faslah; Michael Jibrael Rorong
SCIENTIA JOURNAL Vol 8 No 3 (2026): Scientia Journal
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/scientiajournal.v8i3.11258

Abstract

This study aims to examine the effect of traders’ interpersonal communication and service quality on customer satisfaction at Hang Tuah Store, Pasar Fanindo Batam. This research employs a quantitative approach using a correlational method. Data were collected through questionnaires distributed to 96 customers of Hang Tuah Store using a Likert scale. The variables in this study consist of interpersonal communication and service quality as independent variables, and customer satisfaction as the dependent variable. Data analysis techniques include descriptive statistics, validity and reliability tests, classical assumption tests, Pearson Product Moment correlation analysis, simple and multiple linear regression analysis, coefficient of determination analysis, and hypothesis testing using t-tests and F-tests, assisted by SPSS version 25. The results indicate that traders’ interpersonal communication has a significant effect on customer satisfaction. Service quality also has a significant effect and is identified as the most dominant factor influencing customer satisfaction. Simultaneously, interpersonal communication and service quality significantly affect customer satisfaction at Hang Tuah Store, Pasar Fanindo Batam. These findings support the Expectancy Disconfirmation Theory (EDT), which states that customer satisfaction is formed through a comparison between expectations and perceived performance.
Co-Authors Renaldi Faslah Faslah