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All Journal MAKNA: Jurnal Kajian Komunikasi, Bahasa dan Budaya Jurnal Studi Komunikasi Expose: Jurnal Ilmu Komunikasi Coverage: Journal of Strategic Communication Engagement: Jurnal Pengabdian Kepada Masyarakat
Haris Herdiansyah
President University
Religion Arts Humanities Education Languange, Linguistic, Communication & Media Social Sciences Other

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Brand Ambassadors' Influence on Brand Image and Consumer Purchasing Decisions Silvia Betrice Situmorang; Haris Herdiansyah
Expose: Jurnal Ilmu Komunikasi Vol 5, No 1 (2022)
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33021/exp.v5i1.1589

Abstract

E-commerce has recently grown in popularity, particularly in Indonesia. Indonesia is the Southeast Asian country with the highest number of e-commerce visitors. Shopee and Tokopedia are currently the two largest e-commerce platforms in Indonesia. Shopee is a Singaporean company, and Tokopedia is an Indonesian company. To expand their market, both are currently using a brand ambassador, Shopee with Didi Kempot and Tokopedia with BTS. As a result, the researchers conducted this study to determine the influence of those brand ambassadors on brand image and consumer purchasing decisions, and they compared Shopee and Tokopedia to determine which one influenced them the most. This study included 222 respondents drawn from a population of young Indonesian college students using convenience sampling. To test the hypothesis, a simple linear regression analysis was used. This study discovered that Brand Ambassador Didi Kempot had an influence on Brand Image (sig. 2-tailed = 0.000 with R2 = 0.124) and Shopee Consumer Buying Decision (sig. 2-tailed = 0.000 with R2 = 0.062) and Brand Ambassador BTS had an influence on Brand Image (sig. 2-tailed = 0.000 with R2 = 0.243) and Tokopedia Consumer Buying Decision (sig. 2-tailed = 0.000 with R2 = 0.059). Furthermore, all independent variables had a positive influence on all dependent variables. The source of R2 demonstrated that all dependent variables were positive.
THE CORRELATION BETWEEN INFERIORITY COMPLEX AND SOCIAL INTERACTIONS IN ADOLESCENTS Winda Prastika Johan; Haris Herdiansyah; DINDIN DIMYATI
Makna: Jurnal Kajian Komunikasi, Bahasa, dan Budaya Vol 11 No 2 (2022): MAKNA: Jurnal Kajian Komunikasi, Bahasa dan Budaya
Publisher : Fakultas Komunikasi, Sastra, dan Bahasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/makna.v11i2.4435

Abstract

Although inferiority complex may have significant impacts on social interactions, adolescents seem to be unaware or dismiss problems caused by inferiority complex. Thus, investigating inferiority complex and its relationship with social interactions in adolescents may provide more insights on the impacts of inferiority complex toward adolescents. The present study aims to investigate the correlation between inferiority complex and social interactions in adolescents. The present study applies a correlational research. Data is collected using a convenience sampling technique by delivering an online questionnaire to 140 adolescents aged 10 to 19 years old. The findings of the present study show a strong and positive relationship between inferiority complex and social interaction, with a Pearson correlation value of 0.705. Implications and suggestions for further studies are also discussed.
Socialization Skills and Cooperative Games During The Pandemic: An Experimental Study on Students Having Slow Development of Communication Haris Herdiansyah; Dindin Dimyati
CoverAge: Journal of Strategic Communication Vol 13 No 2 (2023)
Publisher : Fakultas Ilmu Komunikasi Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/coverage.v13i2.4322

Abstract

Children are affected by the Covid-19 pandemic, which has lasted nearly three years. The pandemic condition, which requires everyone to stay at home and interact at home, has a negative impact on the development of children's social interactions, particularly their socialization skills. It was discovered that there was a delay in the development of children's socialization due to hampered social learning processes, lack of direct social interaction, lack of social stimulation, and so on, causing children to grow up as individuals who were shy, inferior, and lacked social confidence, necessitating an intensive effort to accelerate their socialization skills so that children's mental development is not hampered, and they can re-adapt to their peers. The experimental design used was a two-sample pre-test-post-test design, with all respondents divided into experimental and control groups. Purposive sampling was used in this study. A socialization skills questionnaire was used as the research instrument. Pearson's alpha was used for validity tests, and Cronbach's alpha was used for reliability tests. Multiple regression was used in hypothesis testing. The data analysis revealed that the difference between pre-test and post-test scores had a t-value of 5.079 and a probability value (sig. 2-tailed) of 0.000 (P0.01) . This finding indicates a difference in socialization skills between KE and KK.
Assistance of the Youth Organization Community in the Construction of an Integrated Road as an Artificial Recharge for the Slopes of Mount Manglayang through a Participatory Action-Research Approach in Babakan Cikeruh Village Riyanto Adji; Haris Herdiansyah; Teuku Rezasyah
Engagement: Jurnal Pengabdian Kepada Masyarakat Vol 5 No 2 (2021): November 2021
Publisher : Asosiasi Dosen Pengembang Masyarajat (ADPEMAS) Forum Komunikasi Dosen Peneliti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52166/engagement.v5i2.679

Abstract

Youth is an agent of change for a region, but if youth are affected by the environment and technology, then youth will not be able to make a good contribution to the region, therefore in order for youth to be more productive, it is necessary to be guided, nurtured and directed. As happened to the youth in RW 14 Kampung Babakan CIkeruh, Cimekar Village, Cileunyi Bandung, where most of the youth have been influenced by gadgets and wrong associations. Shifting the role of youth from being productive, there needs to be intensive assistance and empowerment, so that they are able to contribute to their region. In order to be able to assist and empower youth, it is necessary to use a participatory method for youth through youth organizations. The participatory method used is a participatory action study, this method is a research method that uses action/experience steps, reflection, integration, and planning. The use of the participatory study-action method aims to build awareness of youth youth groups in road construction, and through mentoring and empowering youth youth organizations it is hoped that they will be able to realize the wishes of the residents, namely the realization of good and decent roads. proposals for road construction/remediation activities with a length of 50 m and a width of 3 m which are integrated with infiltration wells that function as artificial recharge for dug wells to become a source of clean water for residents around the road. funds for the implementation of its development by exploring the potential around the RW 14 area. By utilizing the existing potential, both the potential of natural resources and the potential of human resources, the road is realized. After the implementation of the work, the youth were directed to compile an accountability report as proof of transparency with the citizens. The results of the mentoring and empowerment of RW 14 youth organizations in general gave a significant change for RW 14 youth youth organizations who initially only played gadgets to become youths who were able to make a real contribution to their area, namely being able to realize the dreams of the community by implementing road construction with concrete rebates.
Study on content-audience alignment: Instagram influencers' engagement strategies Haris Herdiansyah; Olivina Maskan
Jurnal Studi Komunikasi Vol. 9 No. 1 (2025)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jsk.v9i1.9110

Abstract

Abstract In the era of digital communications, social media influencers significantly shape consumer behaviour and engagement. This study investigated the impact of an influencer’s role as an opinion leader and the perceived information quality on Instagram audience engagement intentions, mediated by perceived fit with personal interests. Engagement intentions were operationalised through respondents' willingness to follow the influencer’s advice, interact with content, and recommend the influencer to others. Data were collected via a structured online survey based on a sample of 500 followers of an educational influencer. Path analysis using SPSS revealed that opinion leadership and information quality significantly enhanced engagement intentions, which amplified these effects when mediated by perceived influencer-audience alignment. This study builds upon existing literature, such as the two-step flow model, perceived quality of information, and self-congruity, by addressing gaps in their application and relevance to the dynamic environment of social media influencer marketing. While limited to a single educational influencer, the findings offer insights for influencers and marketers to showcase credibility, deliver quality content, and align with audience interests to improve engagement. Future research should expand to include diverse influencers and audience demographics across multiple platforms to enhance the generalisability and applicability of findings.
Co-Authors DINDIN DIMYATI Olivina Maskan Riyanto Adji Silvia Betrice Situmorang Teuku Rezasyah Winda Prastika Johan