Garuda - Garba Rujukan Digital

Article Per Year (5 Year)

p-Index From 2020 - 2025

0.408

P-Index

This Author published in this journals

All Journal Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL

Ety Dwi Susanti

Universitas Pembangunan Nasional “Veteran” Jawa Timur

Author-ID : 5387173

Religion Economics, Econometrics & Finance Education Social Sciences

Published : 2 Documents Claim Missing Document

Claim Missing Document

Articles

Pengaruh Citra Merek dan Persepsi Kualitas terhadap Loyalitas Pelanggan Melalui Kepuasa Pelanggan pada Burger King Selama Pandemi Covid-19: Ninda Renatha Indraswari,; Ety Dwi Susanti
Reslaj : Religion Education Social Laa Roiba Journal Vol 5 No 2 (2023): Reslaj: Religion Education Social Laa Roiba Journal
Publisher : LPPM Institut Nasional Laa Roiba Bogor

This study aims to determine the effect of brand image and perceived quality on customer loyalty through customer satisfaction. This research was conducted at Burger King Sidoarjo in 2022. This type of research is quantitative research with 100 respondents and the sampling technique used is purposive sampling technique, namely sampling by giving certain criteria to the sample. Data collection techniques were carried out by means of questionnaires. The analytical technique used in this research is path analysis through SPSS25 for Windows. The results of this study indicate that partially brand image does not have a significant effect on customer satisfaction while perceived quality has a significant effect, then brand image and customer satisfaction have no significant effect on customer loyalty, while perceived quality has a significant effect. In addition, customer satisfaction cannot mediate brand image on customer loyalty while customer satisfaction can mediate perceived quality on customer loyalty. Keywords: Brand Image;Customer Satisfaction;Customer Loyalty;Perceived Quality

Pengaruh Social Media Marketing dan Brand Ambassador terhadap Minat Beli Nacific Dimasa Pandemi Covid-19: Cucu Tirsa Magda Lena; Ety Dwi Susanti
Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol 5 No 2 (2023): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Research and Strategic Studies Center (Pusat Riset dan Kajian Strategis) Fakultas Syariah IAI Nasional Laa Roiba

The COVID-19 pandemic in Indonesia has caused changes in consumer behavior, from buying in person to buying through online. This change in consumer behavior makes companies change their sales system. Nacific is a company that implements an online product purchase system. Therefore, the researcher aims to examine the variables of social media marketing and brand ambassadors on Nacific's interest. The method used in this research is a quantitative survey research, with multiple linear regression analysis. The sampling technique used was non-probability sampling technique. Researchers collect research data by distributing questionnaires to 100 respondents who are consumers and potential customers of Nacific. Research data processing techniques are classical assumption test and hypothesis testing. The results showed that the influence of social media marketing and brand ambassadors on purchase interest was 46.3%. The results of testing the research hypothesis show that social media marketing and brand ambassadors have a simultaneous positive and significant effect on Nacific's purchase interest. Social media marketing and brand ambassadors have a positive and significant partial effect on Nacific's purchase interest. Meanwhile, the brand ambassador has no positive and partially significant effect on Nacific's purchase interest. Keywords: social media marketing, brand ambassador, purchase interest, covid-19 pandemic, nacific

Co-Authors Cucu Tirsa Magda Lena Ninda Renatha Indraswari,

Title

Found 2 Documents
Search

Abstract

Abstract

Title Search

Found 2 Documents Search

Abstract

Abstract

Title

Found 2 Documents
Search