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All Journal J-MKLI (Jurnal Manajemen dan Kearifan Lokal Indonesia)
Priska Arindya Purnama
Entrepreunership – Business Creation Department, BINUS Business School Undergraduate Program, Bina Nusantara University
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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Kewirausahaan Berbasis Kearifan Lokal Sebagai Strategi Model Bisnis Ritel Ajeng Mira Herdina; Riesta Devi Kumalasari; Priska Arindya Purnama; Meliana Octavia
Jurnal Manajemen dan Kearifan Lokal Indonesia Vol 5 No 1 (2021)
Publisher : Asosiasi Peneliti Manajemen Adat Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26805/jmkli.v5i1.92

Abstract

This study aims to find out the implementation of retail business model strategy in form of entrepreneurship activities based on local wisdom, along with the challenges to implement it. The objects of this study is Pelanusa Community; a business community in Malang City that implements a retail business model based on local wisdom. A qualitative approach with data collection techniques through semi-structured in-depth interviews, non-participant observation, and documentation were used. The informants were selected purposively. The results of the study show that creativity and product innovation that accentuates local culture is the strength of Pelanusa Community to produce final product that has value proposition. This strength is supported by training activities that enhance technical and managerial skills. Strict quality control is also an important element to maintain product quality. However, Pelanusa Community faces challenges in terms of production scale to implement the strategy for its retail business model.
Co-Authors Ajeng Mira Herdina Meliana Octavia Riesta Devi Kumalasari