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Nuria Universari, Nuria
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Journal : Tematik

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Pengenalan Literasi Branding bagi Usaha Kuliner di Krobokan Semarang Barat Universari, Nuria; Prapti, Rr. Lulus; M. Paramitayana, Haris
TEMATIK Vol. 4 No. 2 (2024): Juli
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/tmt.v4i2.9868

Abstract

The Village of Krobokan in the Semarang Barat Sub-District is renowned for producing Semarang’s distinctive culinary offerings. However, Micro Small, and Medium Enterprises (MSMEs) in Krobokan Village are confronted with various challenges, including a deficiency in branding capabilities. The primary objective of this community dedication program is to increase the knowledge of culinary business owners in Krobokan Village about branding to implement branding strategies to make their products known to the wider community. A proper understanding of branding will help MSMEs develop their businesses and increase sales, despite having limited budgets and resources. The method used to provide branding literacy education is through lectures. The results of the community dedication program show a positive change in culinary business owners who participated, as they gained an understanding of branding, personal branding, and the benefits of business development.
PENDAMPINGAN MANAJEMEN SUMBER DAYA MANUSIA BAGI PENGELOLA SOTO SEGER KARTOSURO CABANG MERANTI BANYUMANIK KOTA SEMARANG Prapti, Lulus; Universari, Nuria
TEMATIK Vol. 1 No. 2 (2021): Juli
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/tmt.v1i2.3521

Abstract

Soto Seger Kartosuro Cabang Meranti Banyumanik telah dikelola selama kurang lebih tujuh tahun. Selama ini pihak pengelola memiliki masalah terkait dengan tingginya tingkat turnover karyawan atau keluar masuknya karyawan. Tujuan dari kegiatan pengabdian kepada masyarakat adalah untuk meningkatkan kemampuan pengelola Soto Seger Kartosuro Cabang Meranti Banyumanik dalam memahami persoalan keluar masuknya karyawan dan mengembangkan program yang berbasis pada potensi dan masalah. Metode pendampingan dilakukan melalui Focussed Group Discussion (FGD). Melalui kegiatan pengabdian masyarakat ini, diharapkan pengelola Soto Seger Kartosuro Cabang Meranti Banyumanik dapat menyusun program yang baik untuk mengatasi masalah tingginya keluar masuk karyawan. Dengan demikian kegiatan ini meningkatkan pemahaman dan ketrampilan masyarakat, terutama pengelola Soto Seger Kartosuro Cabang Meranti Banyumanik.
Co-Authors -, C. Tri Widiastuti M. Paramitayana, Haris Mugi Harsono Prapti N.S.S, Rr Lulus Prapti, Lulus Prapti, Rr. Lulus Setiawan, Irene Nathalia Wibisono, Totok Widiastuti, C Tri Yuli Budiati