Mujuni Kenneth Nyakairu
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UGANDANS INTENTION TO BUY FORD RANGE RAPTOR DURING THE CORONA VIRUSES PANDEMIC 2020 Mujuni Kenneth Nyakairu; Cahyani Pratisti
Prosiding International conference on Information Technology and Business (ICITB) 2020: INTERNATIONAL CONFERENCE ON INFORMATION TECHNOLOGY AND BUSINESS (ICITB) 6
Publisher : Proceeding International Conference on Information Technology and Business

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Abstract

The Corona Viruses Pandemic affected Uganda’s vehicle market that losing 34.4% compared to last year but Ford cars by Cooper Motor Co-operation have continued to raise with 5% increase per year. The purpose of this study was to describe how Ugandans intention to buy a Ford Ranger Rover during the corona viruses perdemic. The type of study used descriptive qualitative study with 30 questionnaires. It was analyzed by descriptive analysis found that 60% interested to buy and 25% maybe buy this car because of the cars durability, off-road capability, and the fuel consumption it stated that it was so economic friendly. Over 25% of the people had highlighted that the car was too expensive for them since most Ugandans were middle wage earners. Thus this paper suggested that Ford Company together with its franchise holder in Uganda CMC had to reduce the prices for this 2020 Ford Range Raptor to a favorable price for these 25% people.Keyword: Corona Viruses Pandemic, Intention to buy, Car
A Study on Customer Perception towards Purchase Intention of Electric Cars in Bandar Lampung Mujuni Kenneth Nyakairu; Viola De Yusa
Prosiding International conference on Information Technology and Business (ICITB) 2022: INTERNATIONAL CONFERENCE ON INFORMATION TECHNOLOGY AND BUSINESS (ICITB) 8
Publisher : Proceeding International Conference on Information Technology and Business

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Electric vehicles (EVs) are one of a prominent solution for the sustainability issues needing dire attention like global warming, depleting fossil fuel reserves, and greenhouse gas (GHG) Emissions. Conversely, EVs are shown to emit higher emissions (measured from source to tailpipe) for the fossil fuel-based countries, which necessitates renewable energy sources (RES) for maximizing EV benefits. EVs can also act as a storage system, to mitigate the challenges associated with RES and to provide the grid with ancillary services, such as voltage regulation, frequency regulation, spinning reserve,Despite the fact that quick progress of worldwide economy and new edge technology advanced human civilization, it has also prompted the notable harm to the ecological surroundings. So, now the time has come to think seriously to save the environment and sustainable development. The new energy vehicles (electric vehicles) are one of the solutions.  This paper focuses on the customer perception towards purchase intention of consumer, their interest and other influencing factors towards electric cars by analyzing the variables that impact individual expectations for adopting Electric Cars. What makes consumers adopt energy-sustainable innovations? Drawing from psychological research on environmental behaviors, we propose a model integrating attitudinal factors, normative factors and self-control to explain the purchase of electric vehicle This study offers insights into the development of marketing program for EV in bandar Lampung the findings will help EV manufacturers to facilitate EV purchases. Keywords-Customer perception, Purchase intention, Electronic cars