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Niken Paramitasari
Jurusana Manajemen - Fakultas Ekonomi dan Bisnis Institut Informatika dan Bisnis Darmajaya Jl. Z.A. Pagar Alam No. 93, Bandar Lampung - Indonesia 35142 Telp. (0721) 787214 Fax. (0721) 700261
Computer Science & IT Economics, Econometrics & Finance Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media

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Marketing Strategy through Swot Analysis on the Puncak Mas Tourist Attraction in Bandar Lampung Niken Paramitasari; Yan Aditiya Pratama; Andri Winata; Aditya Mandala Putra
Prosiding International conference on Information Technology and Business (ICITB) 2021: INTERNATIONAL CONFERENCE ON INFORMATION TECHNOLOGY AND BUSINESS (ICITB) 7
Publisher : Proceeding International Conference on Information Technology and Business

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Abstract

The tourism sector in Indonesia is currently considered to have an effective role in increasing the country's foreign exchange. The Covid-19 pandemic has an impact ontourism sector activities and recorded losses of up to IDR 10 trillion during the implementation of the Large-scale social restrictions or LSSR (Indonesian: Pembatasan Sosial Berskala Besar or PSBB). The 2020 report states that the number of tourists has decreased by 75% compared to 2019. In this study, data was obtained through distributing questionnaires to visitors in Puncak Mas tourist attraction. It was processed using a SWOT analysis technique. The result of this study showed that Puncak Mas tourist attraction had strength in Internal Factors and there were various threats of quite inhibiting. Diversification must be carried out so that there was development in tourist areas and tourism renewal that provides innovation, security, and comfort for Puncak Mas tourist attraction.Keywords— Marketing Strategy, SWOT, Tourism
PENERAPAN UMKM GO DIGITAL PADA USAHA DAPOER BUNDA DI DESA SUKANEGARA Niken Paramitasari
Jurnal Publika Pengabdian Masyarakat Vol 5, No 1 (2023): Jurnal Publika Pengabdian Masyarakat
Publisher : Institut Informatika dan Bisnis Darmajaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30873/jppm.v5i1.3784

Abstract

Pemerintah telah menggalakkan program UMKM Go Digital dalam rangka meningkatnya pertumbuhan industri di berbagai sektor dan agar dilakukannya pemanfaatan serta adaptasi industri terhadap teknologi digital yang kian berkembang. Program tersebut tidak hanya diselenggarakan oleh pemerintah, namun diperlukan kolaborasi dengan pihak swasta, diantaranya perguruan tinggi yang bekerjasama dengan pemerintah daerah melalui kegiatan pengabdian masyarakat yang dilakukan oleh dosen dan mahasiswa. Diantara bertumbuhnya industri di provinsi Lampung, terdapat UMKM Dapoer Bunda yang memerlukan pendampingan dalam penerapan UMKM Go Digital pada beberapa aspek diantaranya Digital Marketing menggunakan model AIDA, sehingga dapat meningkatkan penjualan UMKM Dapoer Bunda.
Co-Authors Aditya Mandala Putra Andri Winata Yan Aditiya Pratama