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All Journal Proceeding International Conference on Information Technology and Business JSEH (Jurnal Sosial Ekonomi dan Humaniora)
Lilla Rahmawati
Fakultas Ekonomi Dan Bisnis, Institut Informatika Dan Bisnis Darmajaya, Bandar Lampung
Humanities Computer Science & IT Economics, Econometrics & Finance Education Social Sciences Other

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THE STRATEGIC DEVELOPMENT OF PUGUNG RAHARJO MEGALITHIC PARK USING SWOT ANALYSIS Niken Paramitasari; Franceda Utama; M. Ariza Eka Yusendra; Lilla Rahmawati; Yan Aditiya Pratama
Prosiding International conference on Information Technology and Business (ICITB) 2020: INTERNATIONAL CONFERENCE ON INFORMATION TECHNOLOGY AND BUSINESS (ICITB) 6
Publisher : Proceeding International Conference on Information Technology and Business

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Abstract

Lampung has the potential for tourism and it can be developed on a national or international scale. A varied tourism destination ranging from natural, nautical, agritourism, culture, and artificial tourism make Lampung be an attractive tourism alternative for domestics and foreign tourists. One of the tourism destinations in Lampung Province is a cultural heritage in the megalithic era. It is Pugung Raharjo Megalithic Park in East Lampung. However, the emergence of tourism causes the Pugung Raharjo Megalithic Park to have an imbalance in tourist visits between other tourist destinations in the same district. It is because the quality of tourist destinations is not evenly distributed among one another. The purpose of this study was to measure the strategic development for Pugung Raharjo Megalithic Park by using SWOT analysis (Strengths, Weaknesses, Opportunities, Threats). The results of the analysis showed that Pugung Rahajo Megalithic Park positioned on Growth Quadran. It explained that it is based on SWOT-4K Matrix, suitable to implement Stable Growth Strategy.Keywords:  SWOT Analysis, Strategic Development, Tourism Destination
Analisis Swot Dan Identifikasi Faktor-Faktor Yang Membuat Siswa Tertarik Mendaftar Ke Program Studi Bisnis Digital Lilla Rahmawati; Rico Elhando Badri; M. Ariza
JURNAL SOSIAL EKONOMI DAN HUMANIORA Vol. 8 No. 2 (2022): JURNAL SOSIAL EKONOMI DAN HUMANIORA
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (266.649 KB) | DOI: 10.29303/jseh.v8i2.72

Abstract

The Study Program Digital Business is a new program at IIB Darmajaya which was formed to answer the challenges of industry 4.0 which is thick with digital technology. Based on the trend of the digital economy which is growing rapidly every time. This study seeks to find out what factors are significant in attracting high school students or equivalent so that they can choose to enroll in the Digital Business Program using the Cochran Q Test method. Based on the results of this study, it was found that 5 attributes truly describe the level that students consider the most in determining the decision to choose the Study Program. Based on the results of this factor analysis, the Marketing Bureau at IIB Darmajaya can create a specific marketing campaign on these 5 attributes and have successfully identified the strengths, weaknesses, opportunities, and threats of the Program. Digital Business. This analysis, the Program Digital Business can continue to improve student competencies by increasing their flight hours in the field to produce new startups. While maintaining the quality of the curriculum, human resources, and infrastructure in accordance with the times.
Co-Authors Badri, Rico Elhando Franceda Utama M. Ariza M. Ariza Eka Yusendra Niken Paramitasari Yan Aditiya Pratama