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Siti Nurliyana Binti Abdul Malik
Bachelor of Computer Science (Database Management) with Honours. Universiti Teknikal Malaysia Melaka, Malaysia
Computer Science & IT Economics, Econometrics & Finance

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The Improvements, Strategies And Benefits Of E- Business Of Grab Company In Lampung, Indonesia Fitria -; Izzati Binti Mat Nor; Siti Nurliyana Binti Abdul Malik
Prosiding International conference on Information Technology and Business (ICITB) 2019: INTERNATIONAL CONFERENCE ON INFORMATION TECHNOLOGY AND BUSINESS (ICITB) 5
Publisher : Proceeding International Conference on Information Technology and Business

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Abstract

E-business (electronic business) is the conduct of business processes on the internet. E-business processes include buying and selling products, supplies and services; servicing customers; processing payments; managing production control;collaborating with business partners; sharing information; running automated employee services. The purpose of this research is to study the improvement of e-business of Grab. The interest group for this research is the user of Grab application involving 101 respondents in Lampung. Lampung is a province of Indonesia. It is located on the southern tip of the island of Sumatra. This research is non-experimental study with analysis study. The objectives of this research are to study the improvement of e- business of Grab, to study the e-business strategies of Grab and to know the benefits of Grab for drivers and users. The result of this research is there’s a lot of improvement of e-business in grab application and services. This means that the benefits and strategies provided by Grab have significant influence to its improvement.Keywords: e- business, servicing customers, sharing information
Co-Authors Fitria - Izzati Binti Mat Nor