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Gusli Chidir
STIE INSAN PEMBANGUNAN
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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PENGARUH CITRA PERUSAHAAN, KUALITAS PELAYANAN DAN PERSONAL SELLING TERHADAP KEPUASAN PELANGGAN (STUDI KASUS DI PT HOLCIM BETON CABANG KEMBANGAN) Gusli Chidir
Journal Of Communication Education Vol 9, No 2 (2015): JOCE IP
Publisher : Journal Of Communication Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58217/joce - ip.v9i2.139

Abstract

ABSTRACTThe rapid competition concrete industry in Indonesia is not only due to rising incomes and a growingeconomy, but also because customers are increasingly savvy and demanding. Responding to the PT HolcimBeton continues to improve its services both from HR and supporting systems such as SAP systems., Howeverthe opposite phenomenon is found where, according to a survey conducted independent research emerge on theinitiative of Holcim Beton which is found that the value of customer satisfaction continues to decline from 2009until 2011, which caused several factors namely Corporate Image, Service Quality and Personal Selling. Of thisphenomenon and the author tries to investigate the company over the decline in customer satisfaction, in thiscase the authors used survey method using questionnaires. The results showed that the correlation between thevariables Corporate Image, Service Quality, and Personal Selling to variable Customer Satisfaction is verystrong.Suggestions in this study were PT Holcim Beton should really keep the Corporate Image by conductingactivities related to the surrounding community, quality of service too should all involved parties both from themanagement down to the employees as well as Personal selling should be more attuned to the activities ongoingtraining that is integrated with the customer.Keywords: Corporate Image, Service Quality, Personal Selling and Customer Satisfaction.
Analisis Pengaruh Perputaran Kas Dan Perputaran Piutang Terhadap Rasio Profitabilitas PT. Astra International Tbk Gusli Chidir
Journal Of Communication Education Vol 12, No 2 (2018): JOCE IP
Publisher : Journal Of Communication Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58217/joce - ip.v12i2.69

Abstract

AbstrakDalam mengelola manajemen keuangan, khususnya mengenai perputaran kas dan piutang dagang perludirencanakan dan dianalisa secara seksama, sehingga kebijakan manajemen terhadap kelancaran keuangandan piutang dagang dapat berjalan secara efektif dan efisien, baik mengenai prosedur kas danpiutang.Penelitian ini dilakukan terhadap PT Astra International Tbk dengan menganalisa laporan keuangantahun 2012-2016. Hasil dari penelitian ini yaitu terdapat pengaruh berdasarkan koefesien determinan (KD)didapat hasil sebesar 97,77%, sedangkan berdasarkan hasil pengujian hubungan antara variabel perputaranpiutang terhadap profitabilitas didapat hasil sebesar 88,58%. Artinya perputaran kas mempengaruhiprofitabilitas, Berdasarkan hasil pengujian hubungan antara variabel perputaran kas dan perputaran piutangterhadap profitabilitas PT Astra International Tbk adalah 0,9893. Hubungan variabel secara bersamaantersebut sangat kuat yang searah atau positif.Kata kunci: Perputaran Kas,Perputaran Piutang, Profitabilitas
PENGARUH MODAL KERJA BERSIH DAN ARUS KAS OPERASI TERHADAP LABA USAHA PT. NIPPON INDOSARI CORPINDO TBK Gusli Chidir
Journal Of Communication Education Vol 14, No 1 (2020): JOCE IP
Publisher : Journal Of Communication Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58217/joce - ip.v14i1.202

Abstract

Abstrak Penelitian ini bertujuan untuk mendapatkan bukti empiris pengaruh faktor-faktor yangberkaitan dengan Laba Usaha PT. Nippon Indosari Corpindo Tbk. Faktor-faktor tersebut meliputiModal Kerja Bersih Dan Arus Kas Operasi yang selanjutnya dalam penelitian ini difungsikan sebagaivariabel bebas yang mempengaruhi Laba Usaha yang difungsikan sebagai variabel terikat. Metodepenelitian yang digunakan dalam penelitian ini adalah regresi linier berganda.Hasil Penelitian menunjukan bahwa secara simultan Modal Kerja Bersih Dan Arus Kas Operasiberpengaruh signifikan terhadap Laba Usaha. Modal Kerja Bersih Dan Arus Kas Operasi secaraparsial berpengaruh signifikan dan positif terhadap Laba Usaha.Kata Kunci : modal kerja bersih, arus kas operasi, laba usaha
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