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All Journal KOMUNIDA: Media Komunikasi dan Dakwah Jurnal Netnografi Komunikasi
Dessy Kushardiyanti
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Religion Arts Humanities Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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Strategi Meredakan Sentimen Negatif Surat Keberatan Eiger di Media Sosial; Pendekatan Content Analysis Dessy Kushardiyanti
KOMUNIDA : Media Komunikasi dan Dakwah Vol 11 No 01 (2021): Komunida: Media Komunikasi dan Dakwah
Publisher : Fakultas Ushuluddin, Adab, dan Dakwah IAIN Parepare

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1226.082 KB) | DOI: 10.35905/komunida.v11i01.1951

Abstract

This study aims to determine how the strategy to reduce the negative sentiment of Eiger's objection letter. This study was analyzed based on the theory of image recovery with descriptive qualitative observation methods, namely analyzing the content of Eiger's Instagram and Twitter posts and the content of followers' comments. The results of this study indicate that Eiger implements an image restoration strategy through social media in order to change public perceptions and attitudes, namely to quickly and accurately respond to apologies through the content of "love letters to Eigerian" as well as direct clarification videos from the CEO who honestly admits his mistakes. without involving or blaming other internal parties on the company. Furthermore, providing maximum and better service in order to gain a positive reputation for Eiger. The results of the study recommend that Eiger can carry out offers of events or social activities such as promos, discounts, give aways or donations by involving CSR and the public, so that companies have a harmonious relationship with the public as users of their products.
MEDIATISASI SOLIDARITAS KEMANUSIAAN ATAS KONFLIK PALESTINE-ISRAEL DI MEDIA SOSIAL: STUDI NETNOGRAFI PADA KONTEN INSTAGRAM @MUSLIMVOX Dessy Kushardiyanti; Amalia, Rizky; Novy Khusnul Khotimah, Novy
Jurnal Netnografi Komunikasi Vol. 4 No. 1 (2025): JNK National Accredited Rank. SINTA 5 based on SK KemdiktiSaintek RI No.10/C/C3
Publisher : Communication Science Department - Faculty of Social and Political Sciences, Universitas Satya Negara Indonesia (USNI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59408/jnk.v4i1.77

Abstract

This research aims to analyze the interactions that occur on the Muslim Vox Instagram account regarding reporting on the Palestinian-Israeli conflict from the perspective of Indonesian Muslims as an effort to share Islamic values ​​which are uploaded in live streaming content on YouTube accounts. Apart from that, activities broadcast news updates to defend Palestinian freedom. This account is also analyzed in the context of mediatization of da'wah by analyzing cyber media from the perspective of media space, media documentation and media objects. The research method used is a quantitative-qualitative descriptive approach utilizing literature reviews, documentation, videos and the features used. Tracking based on likes, comments, views and duration. Penelitian ini bertujuan untuk menganalisis interaksi yang terjadi pada akun Instagram Muslim Vox mengenai pemberitaan konflik Palestina-Israel dalam perspektif muslim Indonesia sebagai upaya syi'ar nilai-nilai Islam yang diunggah dalam konten live streaming di akun Youtube. Selain itu, kegiatan menyiarkan update berita untuk membela kebebasan Palestina. Akun ini juga dianalisis dalam konteks mediatisasi dakwah dengan menganalisis media siber dilihat dari tataran ruang media, dokumentasi media dan objek media. Metode penelitian yang digunakan adalah pendekatan deskriptif kuantitatif-kualitatif dengan memanfaatkan tinjauan literatur, dokumentasi, video dan fitur yang digunakan. Tracking berdasarkan like, komentar, view dan durasi.
Co-Authors Novy Khusnul Khotimah, Novy Rizky Amalia