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All Journal KOMUNIDA: Media Komunikasi dan Dakwah Management Studies and Business journal
Ayu Febriana
Unknown Affiliation
Religion Humanities Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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Pemanfaatan Tik-Tok Sebagai Media Dakwah: (Studi Kasus Ustad Syam, di akun @syam_elmarusy) Ayu Febriana
KOMUNIDA : Media Komunikasi dan Dakwah Vol 11 No 02 (2021): Komunida : Media Komunikasi dan Dakwah
Publisher : Fakultas Ushuluddin, Adab, dan Dakwah IAIN Parepare

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (321.871 KB) | DOI: 10.35905/komunida.v11i02.2068

Abstract

study aims to analyze the potential of Tik-Tok social media as a new medium in conveying da'wah messages and then analyze its weaknesses and strengths. The method used in this study is a descriptive qualitative method with data sources in the form of documents, video postings from social media accounts with analytical methods relating to theories related to da'wah media, da'wah messages and also new media. The results show that Tik-Tok can be optimized for the purpose of conveying da'wah messages as exemplified by Ustaz Syam in the @syam_elmarusy account using Tik-Tok's advantages, namely an attractive visual appearance. With this display, Ustaz Syam conveyed a message of da'wah that was still based on the Qur'an and Hadith with da'wah konten ranging from Islamic teachings in it, related to aqidah, sharia and morals/muamalah with the aim of making it easily accepted by generations of Tik-Tok users as da'wah partners.
The Influence of Experiential Marketing, Brand Image and Location on Repurchase Intention in Lapau Kapau Dona Amelia; Ayu Febriana
Management Studies and Business journal Vol. 2 No. 2 (2025): Vol. 2 No. 2 Juli 2025
Publisher : Yayasan Tri Edukasi Ilmiah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63462/mbrs3x92

Abstract

This research aims to analyze Experiential Marketing on Repurchase Intention at Lapau Kapau. To analyze Brand Image on Repurchase Intention at Lapau Kapau . The research uses quantitative methods. The type of data in this study is primary data by distributing questionnaires to the visitors of Lapau Kapau . The sampling technique uses Probability sampling, which is a sampling technique carried out by giving equal opportunities in the population to be selected as a sample. The analysis technique uses test tools with the help of SmartPLS software version 3. Based on the results of the hypothesis testing that have been described in the research results, it shows that: (1) experiential marketing is known to have a positive but not significant effect on repurchase intention on consumers who want to visit Lapau Kapau . (2) Brand image is known to have a positive and significant influence on repurchase intention on consumers who want to visit Lapau Kapau . (3) Location is known to have a positive and significant influence on repurchase intention on consumers who want to visit Lapau Kapau.
Co-Authors Dona Amelia