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All Journal KOMUNIDA: Media Komunikasi dan Dakwah Jurnal Nirta: Studi Inovasi Management Studies and Business journal
Ayu Febriana
Unknown Affiliation
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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Pemanfaatan Tik-Tok Sebagai Media Dakwah: (Studi Kasus Ustad Syam, di akun @syam_elmarusy) Ayu Febriana
KOMUNIDA : Media Komunikasi dan Dakwah Vol 11 No 02 (2021): Komunida : Media Komunikasi dan Dakwah
Publisher : Fakultas Ushuluddin, Adab, dan Dakwah IAIN Parepare

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (321.871 KB) | DOI: 10.35905/komunida.v11i02.2068

Abstract

study aims to analyze the potential of Tik-Tok social media as a new medium in conveying da'wah messages and then analyze its weaknesses and strengths. The method used in this study is a descriptive qualitative method with data sources in the form of documents, video postings from social media accounts with analytical methods relating to theories related to da'wah media, da'wah messages and also new media. The results show that Tik-Tok can be optimized for the purpose of conveying da'wah messages as exemplified by Ustaz Syam in the @syam_elmarusy account using Tik-Tok's advantages, namely an attractive visual appearance. With this display, Ustaz Syam conveyed a message of da'wah that was still based on the Qur'an and Hadith with da'wah konten ranging from Islamic teachings in it, related to aqidah, sharia and morals/muamalah with the aim of making it easily accepted by generations of Tik-Tok users as da'wah partners.
The Influence of Experiential Marketing, Brand Image and Location on Repurchase Intention in Lapau Kapau Dona Amelia; Ayu Febriana
Management Studies and Business journal Vol. 2 No. 2 (2025): Vol. 2 No. 2 Juli 2025
Publisher : Yayasan Tri Edukasi Ilmiah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63462/mbrs3x92

Abstract

This research aims to analyze Experiential Marketing on Repurchase Intention at Lapau Kapau. To analyze Brand Image on Repurchase Intention at Lapau Kapau . The research uses quantitative methods. The type of data in this study is primary data by distributing questionnaires to the visitors of Lapau Kapau . The sampling technique uses Probability sampling, which is a sampling technique carried out by giving equal opportunities in the population to be selected as a sample. The analysis technique uses test tools with the help of SmartPLS software version 3. Based on the results of the hypothesis testing that have been described in the research results, it shows that: (1) experiential marketing is known to have a positive but not significant effect on repurchase intention on consumers who want to visit Lapau Kapau . (2) Brand image is known to have a positive and significant influence on repurchase intention on consumers who want to visit Lapau Kapau . (3) Location is known to have a positive and significant influence on repurchase intention on consumers who want to visit Lapau Kapau.
ANALISIS FAKTOR AKSES PERMODALAN, PENGGUNAAN FINANCIAL TECHNOLGY, DAN LITERASI KEUANGAN TERHADAP KEBERLANJUTAN USAHA UMKM DI SHELTER MANAHAN Ayu Febriana; Djoko Kristianto
Jurnal Nirta : Inovasi Multidisiplin Vol 5 No 2 (2026): Jurnal Nirta : Studi Inovasi
Publisher : Nirta Learning Centre

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61412/jnsi.v5i2.427

Abstract

This study aims to analyze the effect of access to capital, the use of financial technology, and financial literacy on the business sustainability of Micro, Small, and Medium Enterprises (MSMEs) at Shelter Manahan, Surakarta City. Business sustainability is a crucial factor in supporting regional economic growth and improving the welfare of MSME actors. This research employs a quantitative approach using primary data collected through questionnaires distributed to MSME owners at Shelter Manahan. The sample consists of 100 respondents selected using a non-probability sampling method. Data analysis was conducted using multiple linear regression analysis with the assistance of SPSS software. The results indicate that access to capital has a positive and significant effect on MSME business sustainability. Furthermore, the use of financial technology also has a positive and significant effect on business sustainability. Financial literacy is proven to have a positive and significant impact on the sustainability of MSMEs. These findings suggest that easier access to capital, effective utilization of financial technology, and good financial knowledge and management capabilities can enhance the ability of MSMEs to maintain and develop their businesses sustainably. Therefore, support from the government and financial institutions is needed to improve access to capital, promote the use of financial technology, and enhance financial literacy among MSME actors.
Co-Authors DJOKO KRISTIANTO Dona Amelia