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Analisis Pengaruh Citra Merek, Harga dan Kualitas Produk Terhadap Keputusan Pembelian Produk Kosmetik Wardah Muryati Muryati; Ade Jermawinsyah Zebua
Jurnal Ilmiah Universitas Batanghari Jambi Vol 21, No 2 (2021): Juli
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jiubj.v21i2.1536

The purpose of this study is to determine the effect of the variable brand image, price and product quality partially and simultaneously on purchasing decisions for wardah lipstick products, in addition to knowing the most dominant variables in making wardah lipstick purchasing decisions. This research is a comparative causal research with a quantitative approach. . The variables in this study are brand image, price, product quality and purchasing decisions as the dependent variable. The population in the study were all sixth semester students at the Graha Karya Muara Bulian School of Economics, which amounted to 40 respondents. The results of the study indicate that the influence of brand image, price and product quality partially from each variable has a positive and significant effect on purchasing decisions while simultaneously all variables X1, X2 and X3 have a positive and significant effect on purchasing decisions Lipstick wardah in sixth semester female students. Graha Karya Muara Bulian School of Economics. From the analysis results indicate that the Adjusted R Square value of 0.623 means that the variable brand image, price and product quality 62.3% affect the purchasing decision of Wardah lipstick and 37.7% is influenced by other variables not examined in this study.

Analisa Harga Pokok Penjualan dalam Menentukan Laba pada Rumah Makan Putri Solo “Takana Jo Kampuang” Muara Bulian Muryati Muryati; Joko Susilo
Jurnal Ilmiah Universitas Batanghari Jambi Vol 21, No 1 (2021): Februari
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jiubj.v21i1.1311

This study aims to analyze the calculation of the cost of sales as the basis for determining the selling price of the product in determining profit in one period at The Putri Solo Restaurant "Takana Jo Kampuang" Muara Bulian. The method used is descriptive method by using qualitative attachment can also use research to calculate the cost of sales and collect costs that have been spent for the food business. For Return of Business Capital RM with the resulting production capacity. Research shows that Putri Solo Restaurant "Takana Jo Kampuang" Muara Bulian is experiencing stable financial condition and can even achieve maximum results. The cost that has been spent is used as an element of calculation of the formation of the cost of goods sold and the determination of the selling price as the basis in determining the profit of the business. The head of Putri Solo Restaurant "Takana Jo Kampuang" Muara Bulian should maintain and improve their business as best as possible and innovate if they want to keep their business as a developed restaurant.

Analisis Rasio Likuiditas, Rasio Profitabilitas dan Earning Per Share pada PT. Hanjaya Mandala Sampoerna Tbk di Bursa Efek Indonesia Periode 2014-2017 Muryati Muryati; Kasiyati Yunita W
Eksis: Jurnal Ilmiah Ekonomi dan Bisnis Vol 10, No 1 (2019): Mei
Publisher : Universitas Batanghari Jambi

Analysis of the company's financial statements is needed to determine the company's ability to overcome the company's financial problems and make quick and right decisions. Liquidity ratio analysis is a ratio used to measure a company's ability to meet its short-term obligations. Profitability ratio analysis is a ratio used to measure a company's ability to generate profits derived from sales. Earning Per Share is a form of giving benefits to shareholders from each share owned. This study aims to determine the results of the analysis of the solvency, liquidity, profitability and Earning Per Share ratio of PT. Hanjaya Mandala Sampoerna TBK on the Indonesia Stock Exchange for the period of 2014 - 2017. The data used are secondary data in the form of financial statements of PT. Hanjaya Mandala Sampoerna TBK on the Indonesia Stock Exchange for the period of 2014 - 2017. Liquidity ratios are intended for short-term debt which in this research year can show that PT. HM Sampoerna Tbk is very able to meet these obligations, after that the Profitability Ratio is set aside for company profits which in this research year can generate profits even though its development fluctuates with a downward trend. And the last Earning Per Share which is limited to the price per common stock outstanding in this research year can be seen a nominal stock price split. With this research PT.Hanjaya Mandala Sampoerna, Tbk still needs to improve its asset management as much as possible.

ANALISIS STUDI KELAYAKAN PENGEMBANGAN USAHA CANOPY DAN ATAP BAJA RINGAN PADA CV. BAJA JAYA LAS MUARA BULIAN Muryati Muryati; Feny Juhanti
Eksis: Jurnal Ilmiah Ekonomi dan Bisnis Vol 9, No 2 (2018): November
Publisher : Universitas Batanghari Jambi

The objective of this study was to determine how much investment is needed for development of Canopy and Light Steel Roof business in Lembah Kuamang village, Pelepat Ilir sub-district, Muara Bungo District. And then, was to assess all the aspect in business development of Canopy and Light Steel Roof and to assess the business development feasibility by analyzing Investment Criteria. The investment needed was Rp. 564,210,000,- which consists their own capital was Rp. 394,210,000,- bank loan was Rp. 170,000,000,- through bank credit at BRI Bank with 9% interest rate. Aspects were assess, include legal aspects, management aspects and Human Resources, market and marketing aspects, technical and technological aspects, financial and economic aspects. From the evaluation of business development feasibility of Canopy and Light Steel Roof in Lembah Kuamang village, Pelepat Ilir sub-district, Muara Bungo District, this business was feasible to be developed. Based on calculations using the investment criteria analysis on CV. Baja Jaya Las in Lembah Kuamang village, the result was: NPV: Rp. 223,944,943,452,- was greater than 1 means that this business is feasible to be developed, IRR 27.07% was greater than SOCC means that this business is feasible to be developed, NET B/C 1.56 was greater than 1 means this business is feasible to be developed, GROSS B/C 1.04 was greater than 1 means that this business is feasible to be developed, PR 2.08 was greater than 1 means that this business is feasible to be developed, BEP for 3 Years 9 Months 20 Days was greater than the economic age means that this business is feasible to be developed.

Analisa Kelayakan Finansial Usaha Internet Wireles pada Multinet Aircom Muara Bulian Muryati Muryati; Kasyati Yunita W
Eksis: Jurnal Ilmiah Ekonomi dan Bisnis Vol 10, No 2 (2019): November
Publisher : Universitas Batanghari Jambi

This research aims to analyze the financial feasibility of Wireles Internet at Multinet Aircom Muara Bulian in Muara Bulian. Using the analysis of investment criteria Net Present Value (NPV), Net B/C Ratio, Internal Rate Of Return (IRR) and Payback Pariod. Results of the calculation of Internet business eligibility criteria wireles on Multinet Aircom in Muara Bulian obtained the calculation result of Net Present Value (NPV) of Rp. 106,357,720,-indicating that the Internet business investment wireles on Multinet Aircom in Muara Bulian give a profit of Rp. 106,357,720,-results Net Benefit Cost Ratio (Net B/C) obtained by 2.1 > 1, this indicates that for each current value of the expenditure of Rp. 1,-will provide benefits amounting to Rp. 2.1. The result of Internal Rte Of Return (IRR) calculation obtained by 22% greater than the prevailing interest rate of 12% it shows that wireles internet business is feasible to run because IRR is greater than the prevailing bank interest rate. The result of calculation of return on investment (Payback Pariod) in Internet business Wireles indicates that the business is gaining a return on investment for 2 years 9 months 28 days means in that period the cost of investment incurred can be returned, so the faster the period of refund of investment costs, then the effort is carried out better.

Analisis Pengaruh Kinerja Keuangan, Manajemen Resiko dan Manajemen Modal Kerjaterhadap Return Saham (Studi Kasus pada Perusahaan Telekomonikasi yang Listing di BEI Tahun 2016-2020) Muryati Muryati; Akhmadi Akhmadi
CITRA EKONOMI Vol. 2 No. 2 (2021): 2021
Publisher : LEMBAGA PENELITIAN DAN PENGABDIAN PADA MASYARAKAT STIE-GRAHA KARYA MUARA BULIAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (925.816 KB)

This study aims to determine the effect of the financial performance of telecommunications companies listed on the Stock Exchange with the proxy Debt to equity ratio, return on investment, current ratio and total assets turn over then risk management using interest rates and working capital management using cash conversion cycle on stock returns. year 2016-2020. The population and sample are telecommunications companies listed on the Indonesia Stock Exchange and meet the research requirements, totaling 4 companies. Data collection is done by downloading the financial statements of each company on the IDX website. Analysis of the data in this study using SPPS version 20. Data testing techniques include normality assumption test, multiple regression analysis and partial test. In analyzing the effect of the variables DER, ROI, CR, TATO, ir and CCC using multiple linear regression. The results showed that the Debt to Equity Ratio (DER) had an effect on stock returns with a significant value of 0.008, Return on Investment (ROI) had a significant effect on stock returns with a significant value of 0.002. And Total Asset Turn Over (TATO) has an effect on stock returns with a significance value of 0.015. Meanwhile, Current Ratio (CR), interest rate (IR), and Cash Conversion Cycle (CCC) have no effect on stock returns with a significance value of 0.289; 0.312; 0.675. All independent variables simultaneously affect the shares in telecommunications companies.

Analisa Perbandingan Aspek Pengukuran Kinerja Keuangan Sebelum dan Masa Pandemi Covid-19 Industri Telekomunikasi di Bursa Efek Indonesia Muryati Muryati; Akhmadi Akhmadi; Deprianti Deprianti
CITRA EKONOMI Vol. 3 No. 1 (2022): 2022
Publisher : LEMBAGA PENELITIAN DAN PENGABDIAN PADA MASYARAKAT STIE-GRAHA KARYA MUARA BULIAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (836.22 KB)

This study aims to determine differences in financial performance from the Solvency and Profitability ratios before and during the covid 19 pandemic. The study was directed to PT Telkomsel. Information is collected using a documentation strategy as financial reports in the first, second and third quarters of 2019 and 2020. The testing strategy uses the Different Test t Test with the Paired Samples t Test, which compares data before the COVID-19 pandemic with data during the COVID-19 pandemic. The results of the review show that Solvency (DER) during the covid 19 pandemic increased compared to before the covid 19 pandemic, while Profitability (ROA) during the covid 19 pandemic decreased compared to before the covid 19 pandemic. Then there were significant differences in financial performance before and during the covid 19 pandemic, both from the Solvency point of view as measured by the Debt Equity Ratio (DER) and from the Profitability point of view as measured by the Return On Assets (ROA) Ratio. The result of the research is that the high Solvency (DER) value and low profitability (ROA) value with this assumption lasting for a long period of time will affect the reduced level of confidence of creditors or potential creditors and investors or potential investors to the company.

Analisis Pengaruh Kinerja Keuangan, Manajemen Resiko dan Manajemen Modal Kerjaterhadap Return Saham (Studi Kasus pada Perusahaan Telekomonikasi yang Listing di BEI Tahun 2016-2020) Muryati Muryati; Akhmadi Akhmadi
CITRA EKONOMI Vol. 2 No. 2 (2021): 2021
Publisher : LEMBAGA PENELITIAN DAN PENGABDIAN KEPADA MASYARAKAT UNIVERSITAS GRAHA KARYA MUARA BULIAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (925.816 KB)

This study aims to determine the effect of the financial performance of telecommunications companies listed on the Stock Exchange with the proxy Debt to equity ratio, return on investment, current ratio and total assets turn over then risk management using interest rates and working capital management using cash conversion cycle on stock returns. year 2016-2020. The population and sample are telecommunications companies listed on the Indonesia Stock Exchange and meet the research requirements, totaling 4 companies. Data collection is done by downloading the financial statements of each company on the IDX website. Analysis of the data in this study using SPPS version 20. Data testing techniques include normality assumption test, multiple regression analysis and partial test. In analyzing the effect of the variables DER, ROI, CR, TATO, ir and CCC using multiple linear regression. The results showed that the Debt to Equity Ratio (DER) had an effect on stock returns with a significant value of 0.008, Return on Investment (ROI) had a significant effect on stock returns with a significant value of 0.002. And Total Asset Turn Over (TATO) has an effect on stock returns with a significance value of 0.015. Meanwhile, Current Ratio (CR), interest rate (IR), and Cash Conversion Cycle (CCC) have no effect on stock returns with a significance value of 0.289; 0.312; 0.675. All independent variables simultaneously affect the shares in telecommunications companies.

Analisa Perbandingan Aspek Pengukuran Kinerja Keuangan Sebelum dan Masa Pandemi Covid-19 Industri Telekomunikasi di Bursa Efek Indonesia Muryati Muryati; Akhmadi Akhmadi; Deprianti Deprianti
CITRA EKONOMI Vol. 3 No. 1 (2022): 2022
Publisher : LEMBAGA PENELITIAN DAN PENGABDIAN KEPADA MASYARAKAT UNIVERSITAS GRAHA KARYA MUARA BULIAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (836.22 KB)

This study aims to determine differences in financial performance from the Solvency and Profitability ratios before and during the covid 19 pandemic. The study was directed to PT Telkomsel. Information is collected using a documentation strategy as financial reports in the first, second and third quarters of 2019 and 2020. The testing strategy uses the Different Test t Test with the Paired Samples t Test, which compares data before the COVID-19 pandemic with data during the COVID-19 pandemic. The results of the review show that Solvency (DER) during the covid 19 pandemic increased compared to before the covid 19 pandemic, while Profitability (ROA) during the covid 19 pandemic decreased compared to before the covid 19 pandemic. Then there were significant differences in financial performance before and during the covid 19 pandemic, both from the Solvency point of view as measured by the Debt Equity Ratio (DER) and from the Profitability point of view as measured by the Return On Assets (ROA) Ratio. The result of the research is that the high Solvency (DER) value and low profitability (ROA) value with this assumption lasting for a long period of time will affect the reduced level of confidence of creditors or potential creditors and investors or potential investors to the company.

Analisis Dampak Covid-19 terhadap UMKM di Kabupaten Batang Hari Muryati Muryati; Atti Rasnawati; Adli Azhari
CITRA EKONOMI Vol. 3 No. 2 (2022): 2022
Publisher : LEMBAGA PENELITIAN DAN PENGABDIAN KEPADA MASYARAKAT UNIVERSITAS GRAHA KARYA MUARA BULIAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (299.378 KB)

This research is focused on the Impact of Covid-19 on Micro, Small and Medium Enterprises and Strategies for UMKM to survive during the Covid-19 period. This is done to find out how the impact of Covid-19 on UMKM in Batang Hari Regency and at the same time how UMKM strategies to survive during the Covid-19 period. The research method used is descriptive qualitative research method, with data collection techniques in the form of interviews with business actors and from several sources of other articles. The results of this study indicate that there are 2 impacts of Covid-19 on UMKM in Batang Hari Regency, including negative impacts and positive impacts. From the results of interviews conducted with 99 MSME actors consisting of 3 types, namely Culinary UMKM, Fashion UMKM and Agribusiness UMKM, it shows that during the Covid-19 period, 79% of UMKM in Batang Hari Regency experienced a negative impact, while 21% of UMKM in Batang Hari Regency experience a positive impact. Then there are several strategies carried out by MSME actors such as providing good service to consumers and paying attention to the quality of goods to be sold to consumers, carrying out health protocols in doing business, trading through social media and applying for capital assistance to the government

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