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All Journal International Journal of Multidisciplinary Research and Literature (IJOMRAL) CITRA EKONOMI
Ahmad Fithoni
Universitas Graha Karya Muara Bulian
Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Physics Social Sciences Other

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Analisis Tingkat Kepuasan Konsumen pada Konter Abian Cell Store di Kabupaten Batang Hari ditinjau dari Kualitas Pelayanan dan Kelengkapan Produk Ahmad Fithoni; Akhmadi Akhmadi; Andi Pratama
CITRA EKONOMI Vol. 3 No. 2 (2022): 2022
Publisher : LEMBAGA PENELITIAN DAN PENGABDIAN KEPADA MASYARAKAT UNIVERSITAS GRAHA KARYA MUARA BULIAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (446.039 KB)

Abstract

The purpose of the study was to analyze the level of consumer satisfaction at the Abian Cell Store counter in Batang Hari Regency in terms of Service Quality and Product Completeness. The research was conducted quantitatively with the number of respondents as many as 30 people by looking at the highest to lowest order of respondents' satisfaction levels on the quality of service and completeness of the products provided by the Abian Cell Counter, followed by looking at the satisfaction levels of respondents based on gender, age and education.The results showed that the level of consumer satisfaction with the Abian Cell Store counter seen from the services provided to consumers was in the Satisfied category with an index value of 3.99. Meanwhile, based on the highest level with an index value of 4.23, it is satisfied because the counter employees are alert and fast in providing services and the counter sells many brands of the products provided. Meanwhile, the lowest level of satisfaction with an index value of 3.63 is due to the attention and actions of employees towards consumer complaints. Judging from gender, it is known that those who have the highest and lowest levels of satisfaction are female consumers, seen from the age of those who have the highest level of satisfaction at the age of 21-25 years while the lowest is at the age of less than 20 years. Judging from the level of education, the highest and lowest levels of consumer satisfaction are consumers who have an equivalent high school education.
THE EFFECT OF SERVICE QUALITY, PRICE, AND LOCATION ON CUSTOMER SATISFACTION AT ALIB CAR WASH IN MUARA BULIAN Ahmad Fithoni; Irfan Widyanto; Doni Prasetya
International Journal of Multidisciplinary Research and Literature Vol. 2 No. 3 (2023): INTERNATIONAL JOURNAL OF MULTIDISCIPLINARY RESEARCH AND LITERATURE
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (326.851 KB) | DOI: 10.53067/ijomral.v2i3.126

Abstract

Customer satisfaction is the level of satisfaction or satisfaction felt by customers after they use a company's product or service. It reflects a customer's subjective evaluation of their experience and the degree to which their expectations were met. Customer satisfaction has a significant impact on business success. Therefore, companies often try to increase customer satisfaction by understanding and meeting their needs and expectations, improving product or service quality, providing good customer support, and maintaining effective communication with customers. The purpose of this study was to explain the effect of service quality, price and location on customer satisfaction at the Alibdi Muara Bulian Car Wash. The analytical method used is a quantitative method using multiple linear regression analysis. The results of this study resulted in the results of testing the hypothesis on the effect of the price variable on customer satisfaction that the value of Tcount (5,993) > Ttable (1.986) based on the comparison of Tcount and Ttable face H2 accepted means the price (X2) has a significant effect on customer satisfaction (Y). The results of testing the hypothesis on the influence of service quality, price, and location variables on customer satisfaction show that the value of f is obtained by a ftable value of 2.71 while the value of fcount is 91.267 and the significance value is > 0.05, so H4 being accepted means that it is proven that there is a joint and significant influence of service quality, price, and location on customer satisfaction. R2 determination test shows that the combination of service quality, price, and location variables together contributes 74.4% to customer satisfaction while the remaining 25.6% is the contribution of other variables not examined in this study
Co-Authors Akhmadi Akhmadi Andi Pratama Doni Prasetya Irfan Widyanto