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All Journal Jurnal Ekonomi dan Bisnis
S Suhaedi
Universitas Teknologi Sumbawa
Economics, Econometrics & Finance Social Sciences

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KEPUTUSAN PEMBELIAN SEPEDA MOTOR BEKAS DI KALANGAN MAHASISWA UNIVERSITAS TEKNOLOGI SUMBAWA Muhammad Nur Fietroh; S Suhaedi
Jurnal Ekonomi & Bisnis Vol. 9 No. 3 (2021): Jurnal Ekonomi & Bisnis
Publisher : Pusat Riset dan Publikasi

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Abstract

This study was to examine the effect of product quality, price and brand image on the decision to purchase a used motorcycle. This research is a research with quantitative method through associative sampling approach as many as 100 respondents taken using non-probability sampling with incidental sampling method. The data collection method used a questionnaire. The results showed that the variables of product quality, price and brand image had a positive and significant effect on purchasing decisions.
Co-Authors Fietroh, Muhammad Nur