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Marisha Sutanty
Universitas Samawa
Economics, Econometrics & Finance Social Sciences

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ANALISIS PERTUMBUHAN EKONOMI DAN TINGKAT KETIMPANGAN PEMBANGUNAN DI PROVINSI NUSA TENGGARA BARAT Suprianto Suprianto; Marisha Sutanty; Andipta Ahmad Zulkia
Jurnal Ekonomi & Bisnis Vol. 10 No. 1 (2022): Jurnal Ekonomi & Bisnis
Publisher : Pusat Riset dan Publikasi

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Abstract

This study aims to analyze economic growth and the level of development inequality in the Province of West Nusa Tenggara in 2017-2020. The analytical tools used in this study are the Williamson index and the Klassen typology. The Williamson Index is a coefficient of variance that measures the difference in the level of income per capita relative to a reference area, while the Klassen typology analysis is used to describe the pattern and structure of economic growth in each region. The results showed that in the Province of West Nusa Tenggara there has been a high distribution inequality. This is due to the migration of productive people who are skilled/educated to areas that have developed, because there they get higher wages/salaries. In addition, investment tends to apply in areas that have developed due to market factors, the profit is relatively large, as well as the risk of loss is relatively smaller, so it tends to result in the concentration of social and economic capital in areas that have developed due to greater demand. The structure of economic growth in the province of West Nusa Tenggara has different characteristics for each of the existing districts/cities.
PENGARUH FAKTOR BAURAN PEMASARAN DALAM MEMPENGARUHI KEPUTUSAN KONSUMEN MEMBELI BERAS MEREK DUA BANDENG (Studi Pada UD. Iska Kecamatan Lape) Desti Ademulianti; Alwan Wijaya; Marisha Sutanty
Jurnal Ekonomi & Bisnis Vol. 10 No. 2 (2022): Jurnal Ekonomi & Bisnis
Publisher : Pusat Riset dan Publikasi

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This study aims to determine the effect of marketing mix factors including price, product, place and promotion either partially or simultaneously on the purchasing decision of Dua Bandeng brand rice at UD. Iska, Lape Sub-District. This type of research is associative research. The population in this study were all customers who purchased Dua Bandeng brand rice at UD. Iska, Lape Sub-District. The sampling technique used is incidental sampling, with this technique obtained 50 people as samples. The data collection method used is a questionnaire. Data analysis was carried out using multiple linear regression analysis techniques, t and F tests, and the coefficient of determination (R2) test. The results of this study indicate that the price, product, place and promotion have a positive and significant effect on purchasing decisions of Dua Bandeng brand rice at UD. Iska, Lape Sub-District, either partially or simultaneously. The degree of influence of price, product, place and promotion on purchasing decisions of Dua Bandeng brand rice at UD. Iska, Lape Sub-District is 76.6%, while the remaining 23.4% is influenced by other variables not examined. This shows that the better the price, product, place and promotion given, it will increase purchasing decisions of Dua Bandeng brand rice at UD. Iska, Lape Sub-District.
PENGARUH PENDAPATAN MASYARAKAT TERHADAP PERMINTAAN PELAYANAN KESEHATAN DI KABUPATEN SUMBAWA (Studi Pada RSUD Kabupaten Sumbawa) Abdul Rahim; Indah Pasari; Marisha Sutanty
Jurnal Ekonomi & Bisnis Vol. 10 No. 3 (2022): Jurnal Ekonomi & Bisnis
Publisher : Pusat Riset dan Publikasi

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This study aims to analyze the influence of people's income on the demand for health services at the Sumbawa District Hospital. This type of research is associative research, which aims to determine the relationship between two or more variables. The variables to be examined are people's income as the independent variable (X) and the demand for health services as the dependent variable (Y). The type of data used is quantitative data in the form of respondents' responses in answering the questionnaire given related to the problems studied which were obtained directly from the research respondents. The population in this study were all visitors who requested health services at the Sumbawa City Hospital, totaling 100 people and were taken using the accidental sampling method. Data were collected through questionnaires distributed to respondents to be processed using the SPSS application. Data analysis was performed using simple linear regression analysis techniques, partial hypothesis testing (t test), and determination coefficient test (R2). The results of this study indicate that people's income has a positive and significant effect on the demand for health services at the Sumbawa Regency Hospital. the ability of the community's income variable to influence variations in changes in the variable demand for health services at the Sumbawa District Hospital is 83.4%, while the remaining 16.6% is influenced by other variables outside the scope of this study.
Co-Authors Abdul Rahim Alwan Wijaya Andipta Ahmad Zulkia Desti Ademulianti Indah Pasari Suprianto Suprianto