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All Journal Jurnal Ekonomi dan Bisnis Samalewa: Jurnal Riset dan Kajian Manajemen
S Sulistianingsih
Universitas Samawa
Economics, Econometrics & Finance Social Sciences

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HUBUNGAN KECERDASAN EMOSIONAL, KETERAMPILAN KEPEMIMPINAN SITUASIONAL DAN KINERJA PENGELOLA FAKULTAS: STUDI PADA EKONOMI DAN MANAJEMEN UNIVERSITAS SAMAWA SUMBAWA BESAR S Sulistianingsih; S Syafruddin
Jurnal Ekonomi & Bisnis Vol. 10 No. 1 (2022): Jurnal Ekonomi & Bisnis
Publisher : Pusat Riset dan Publikasi

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Abstract

This research was conducted with the aim of knowing the effect of Emotional Intelligence and analyzing the Effect of Situational Leadership Skills on the Performance of Managers of the Faculty of Economics and Management, Samawa University. The type of research used is descriptive. The type of data in this study is quantitative with primary data used in the form of direct information obtained from questionnaires filled out by respondents from lecturers, TU staff and students of the Faculty of Economics and Management, Samawa University batch 21 and batch 22. The analytical tools used in this study is Software Smart PLS 3.0 M3. The results showed that emotional intelligence had no significant effect on the performance of the managers of the Faculty of Economics and Management, Samawa University, while situational leadership skills had a positive and significant effect on the performance of the managers of the Faculty of Economics and Management, Samawa University.
PENGARUH MARKETING MIX TERHADAP LOYALITAS KONSUMEN SUPERMARKET UD. RATNA SUMBAWA BESAR Wahyu Haryadi; S Sulistianingsih
Samalewa: Jurnal Riset & Kajian Manajemen Vol. 2 No. 1 (2022): Samalewa: Jurnal Riset & Kajian Manajemen
Publisher : Fakultas Ekonomi dan Manajemen

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Abstract

This study aims to determine the effect of the marketing mix on consumer loyalty at UD. Ratna Sumbawa Besar Supermarket. This type of research is associative research to determine the effect of product, price, promotion and location on consumer loyalty at UD. Ratna Sumbawa Besar Supermarket. The type of data used is quantitative data obtained from primary sources. The primary data sources in this study are consumers who have visited and made purchases at UD. Ratna Sumbawa Besar Supermarkets more than once, totaling 50 people. Data were collected through questionnaires and analyzed using multiple linear regression analysis techniques, t test (partial), f test (simultaneous) and coefficient of determination test (R2). The results showed that product, price, promotion and location had a positive and significant effect on consumer loyalty at UD. Ratna Sumbawa Besar Supermarkets, either partially or simultaneously. That is, the better the product, price, promotion and location will have an impact on increasing consumer loyalty. The effect of product, price, promotion and location on consumer loyalty at UD. Ratna Sumbawa Besar Supermarket is 87.9%, while the remaining 12.1% is influenced by other variables outside this research model, such as discounts, public relations and others.
Co-Authors S Syafruddin Wahyu Haryadi