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This Author published in this journals
All Journal IJECman (International Journal of Ecma Science)
Vina Andita Pratiwi
Sekolah Tinggi Ilmu Ekonomi, STIE Cirebon, Jawa Barat
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Model Antecedents, Behaviour and Consequences (ABC) of Social Media Information and Compulsive Panic Buying Relationship to Buying Decisions : A Conceptual Framework Eman Sulaiman; Erwan Iskandar; Vina Andita Pratiwi
International Journal of Ecma Science Vol 1, No 1 (2021): IJECman (International Journal of Ecma Science)
Publisher : International Journal of Ecma Science

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Abstract

Nowadays, it's all about social media. Antecedents - Based on the results of the analysis of previous studies, researchers categorized antecedents for marketers by using social media as a marketing communication tool. Viral marketing is one of the advantages of social media over traditional media. Second: Buzz Marketing uses WOM to share consumer experiences, opinions, or information about a brand or company with fellow social media users. In social media users whose recommendations are often or trusted by other social media, users are called influencers or opinion leaders. There are several consequences or results that can be generated through social media marketing, including increased brand awareness, increased reputation, increased relationships, brand development, and increased purchase intention
Co-Authors Eman Sulaiman Erwan Iskandar