<![CDATA[The Title Research is The Influence of Brand and Location On Room Occupancy at Jambuluwuk Oceano Seminyak Hotel. The lifestyle of tourists in enjoying holidays is not only limited to enjoying tourist attractions but the choice of brand and location is their choice on vacation. By providing the right brand and location selection will certainly have a good impact on the increase in a hotel room occupancy. This research aimed to analyze the influence of brand and location on room occupancy at Jambuluwuk Oceano Seminyak Hotel. The sample of this research is 60 respondents of guests at Jambuluwuk Oceano Seminak Hotel. The Data sources used in this research are primary and secondary data. Data is analyzed using path analysis that is assisted with SPSS for Windows version 22. Data collection method in this research using interview method, by means of questionnaires with likert scale. The analytical technique used is multiple linier regression analysis. Results of statistical analysis known that the brand and location influenced on room occupancy at Jambuluwuk Oceano Seminyak Hotel is 29,2%, based on hypothesis testing with the T test results, it can be concluded that the brand variable (X1) partially and significantly positive influenced on room occupancy (Y) with value of t-test is 2,720 and sig. 0,009 and location variable (X2) significantly positive influenced on room occupancy variable (Y) with value of t-test is 3,486 and sig. 0,001 at Jambuluwuk Oceano Seminyak Hotel.]]>
