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All Journal Jurnal Kajian Ilmu Manajamen
Mohammad Arief
Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Trunojoyo Madura
Economics, Econometrics & Finance

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Peran Green Marketing Terhadap Minat Beli Melalui Kepercayaan Merek (Studi Pada Produk Love Beauty and Planet) Alda Oktitania Askaria; Mohammad Arief
Jurnal Kajian Ilmu Manajemen (JKIM) Vol 1, No 4 (2021): Desember
Publisher : Management Department of Economics and Business Of Trunojoyo Madura University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1144.991 KB) | DOI: 10.21107/jkim.v1i4.13508

Abstract

Environmental pollution continues to increase every year and the beauty industry is one of the environmental pollution that we need to face right now. This research was conducted to determine the effect of green marketing on purchase intention through brand trust of environmentally friendly products.The research approach used is quantitative with an explanatory method. The population in this study are respondents who know about Love Beauty and Planet products. The results showed that there was a positive influence of green marketing on trust of environmentally friendly products, there was a positive influence of green marketing on purchase intention, there was a positive influence of trust in environmentally friendly product on purchase intention, and there was an indirect effect of green marketing on purchase intention through trust environmentally friendly product. In this study, brand trust for environmentally friendly products fully mediates the effect of green marketing on purchase intention.
Bauran Promosi Pada Dealer Yamaha Tretan Motor Dengan Pendekatan Mixed Methods Intan Yullia Ningsih; Mohammad Arief
Jurnal Kajian Ilmu Manajemen (JKIM) Vol 1, No 1 (2021): Maret
Publisher : Management Department of Economics and Business Of Trunojoyo Madura University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (908.061 KB) | DOI: 10.21107/jkim.v1i1.10591

Abstract

This study aims to determine whether the promotional mix consisting of advertising, personal selling, sales promotion, public relations and direct marketing affects purchasing decisions. The research method used in this research is mixed methods, which is a combination of quantitative and qualitative methods. The data collection strategy used sequential explanatory, namely research with two stages. Data analysis used quantitative and qualitative approaches. The results show that in quantitative research all each variable consisting of advertising, personal selling, sales promotion, public relations and direct marketing has a significant effect on purchasing decision variables and this quantitative research is supported by a qualitative approach, namely in the form of a promotional mix applied to dealers. Yamaha Tretan Motor.
Mengungkap Sistem Pemasaran Nasi Boran Dengan Pendekatan Teori Entrepreneurial Marketing Muyassirah Muyassirah; Mohammad Arief
Jurnal Kajian Ilmu Manajemen (JKIM) Vol 1, No 2 (2021): Juni
Publisher : Management Department of Economics and Business Of Trunojoyo Madura University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (977.419 KB) | DOI: 10.21107/jkim.v1i2.11602

Abstract

This research aims to describe the appropriate marketing system for selling Nasi Boran with an entrepreneurial marketing theory approach. The research method used in this research is a qualitative method with a case study approach. Data mining techniques in this research, namely: observation, interviews, literature study, and documentation. Data reduction, data display (display), and verification used for analyzing data. The results of this study indicate that there are seven variables to the entrepreneurial marketing theory approach on the marketing of Nasi boran. These include: (1) Proactive, namely increased sales. (2) Innovative, which is creating new ideas. (3) Calculated Risk-Taking, namely facing the competitive world of business. (4) Opportunities, namely seeing and taking opportunities. (5) Customer Intensity, namely building and maintaining good relationships. (6) Resource Leveraging, namely using and utilizing existing resources. (7) Value Creation, namely creating new combinations.
Co-Authors Alda Oktitania Askaria Intan Yullia Ningsih Muyassirah Muyassirah