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All Journal Prosiding University Research Colloquium Jurnal Pengabdian Kepada Masyarakat Radisi
Eka Risky Widyawati
Universitas Muhammadiyah Surakarta
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Social Sciences

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Fatkhurrokhman Muzakar Isa; Aflit Nuryulia Praswati; Nelly Purnama Sari; Eka Risky Widyawati
Prosiding University Research Colloquium Proceeding of The 15th University Research Colloquium 2022: Bidang Pengabdian Masyarakat
Publisher : Konsorsium Lembaga Penelitian dan Pengabdian kepada Masyarakat Perguruan Tinggi Muhammadiyah 'Aisyiyah (PTMA) Koordinator Wilayah Jawa Tengah - DIY

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (627.639 KB)

Abstract

Economic development through empowering SMEs needs to look at several important things, because basically SME actors still have some limitations so they need assistance and education to improve the quality of Human Resources so that the businesses they run can survive and continue to grow. The lack of ability to manage products, marketing and finance is the biggest obstacle faced by SMEs today, even though the ability of SMEs to manage their products and finances is the key to success for an entrepreneur. The problem faced in the financial sector is that if SMEs cannot manage their finances properly, it will cause various problems for business continuity. The problems faced besides finance are in terms of products and promotions. Often MSME actors do not pay attention to the packaging design of the product itself, even though the product packaging design affects the price of the product itself. The purpose of this service is to educate SMEs to carry out financial records and design packaging for SME products in Kahuman Village. The number of participants was 13 SMEs, all of which were classified as Small and Medium Industries.
Penerapan Desain Repacking dan Digital Marketing Rengginang Singkong Kelompok Wanita Tani Rukun Makaryo Desa Kedungdowo Krisdiyanto Pujoningrum; Eka Risky Widyawati; Muhammad Edward Putra Armiawan; Aflit Nuryulia Praswati
Jurnal Pengabdian kepada Masyarakat Radisi Vol 2 No 3 (2022): Desember
Publisher : Yayasan Kajian Riset dan Pengembangan RADISI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55266/pkmradisi.v2i3.218

Abstract

Rengginang cassava MSMEs still have many weaknesses in carrying out business activities. Weaknesses that are owned raise problems that need to be resolved. The problem being faced is a lack of knowledge about the importance of packaging design and product marketing. Food products that are traded do not use packaging designs. In addition, they only use relatively thin white plastic for product packaging. Meanwhile, good packaging with an attractive design is important to protect the product and introduce the brand to consumers. In carrying out business activities, MSMEs sell their products only in traditional markets and on the stalls of local residents. Therefore, the general public does not know of the existence of these products. The method in this service is through in-depth interviews with MSMEs actors to identify problems and solutions needed. The purpose of this activity is to provide understanding to MSMEs about the important role of packaging design and product marketing. The result of this dedication is a packaging design that can be used for MSMEs' products. MSMEs' products and locations are listed on Google Maps so that they can be accessed by the wider community. In addition, the formation of a potential map could provide information on the existence of MSMEs for road users and village migrants. It is hoped that this activity will provide material for the village government to develop community business activities.
Co-Authors Aflit Nuryulia Praswati Krisdiyanto Pujoningrum Muhammad Edward Putra Armiawan Muzakar Isa Nelly Purnama Sari