Article Per Year (5 Year)
p-Index From 2021 - 2026
0
P-Index
This Author published in this journals
All Journal Transformatif: Ekonomi, Bisnis dan Kewirausahaan
Christin Rosdiana Ngongo
Unknown Affiliation
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Pengaruh Celebrity Endorser Dan Pengulangan Pesan Iklan terhadap Pembelajaran Konsumen Christin Rosdiana Ngongo; Tumpal Pangihutan Situmorang
JURNAL TRANSFORMATIF UNKRISWINA SUMBA Vol 4 No 2 (2015): Vol IV No 2 Mei 2015
Publisher : Universitas Kristen Wira Wacana Sumba

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

In this globalization era, consumers have more and wide knowledge about products. It is therefore necessary for marketing strategy. One of the mixed marketing elements, that is, promotion that leads someone or organization to do an act of exchange in marketing so that it becomes a benchmark for the company to meet its needs and desires of its consumers and the use of celebrity in marketing communication. It is expected to help brand awareness, brand recognition, brand recall, and increasing brand purchase of a product.Research methods Non probability sampling with purposive sampling and data collection by using questionnaires. The analysis result shows that the Celebrity Endorser and repetition of advertising messages have a significant influence on the learning process of consumers. Keywords: Celebrity Endorser, Repetition Message Advertising, Consumer Education
Co-Authors Situmorang, Martumpal