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All Journal Altasia : Jurnal Pariwisata Indonesia JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA)
Ayulia Nirwani
Politeknik Pajajaran ICB Bandung
Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media

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PENGARUH EXPERIENTIAL MARKETING TERHADAP REPEAT PURCHASE INTENTION PADA SEKTOR PARIWISATA BANDUNG (SURVEY PADA WISATAWAN YANG BERKUNJUNG KE KOTA BANDUNG) . Ayulia Nirwani; Nur Azizah; Sophia Rahmi; Riffa Fauzany; Susanti Susanti
JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA) Vol 1 No 2 (2022): JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA)
Publisher : PUBLISHER ABISATYA DINAMIKA ISWARA PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (900.506 KB) | DOI: 10.58268/eb.v1i2.12

Abstract

Impact of Experiential Marketing experienced by tourists who visit Bandung which is based on the terms of Sense , Feel , Think , Act and Relate and their influences on Repeat Purchase Intention. This study was descriptive research. The results of this study suggest that repeat purchase intention can be enhanced by providing good experience in the form of sense, feel , think, act and relate. It was in order to create satisfaction on tourists who visit Bandung.
ANALISIS DESKRIPTIF MOTIVASI DAN PENGALAMAN SOLO WOMEN TRAVELLER Izmi Munauwarah; A.H Galih Kusumah; Ayulia Nirwani
JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA) Vol 4 No 2 (2025): JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA)
Publisher : PUBLISHER ABISATYA DINAMIKA ISWARA PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58268/eb.v4i2.171

Abstract

The growing phenomenon of Solo Women Traveling in recent years reflects a shift in tourism dynamics. This study employs a literature review method, collecting data from various journals, articles, and other relevant sources to explore the motivations and experiences of solo women travelers in making the decision to travel alone. The primary motivations identified include the pursuit of freedom, independence, self-development, escape from routine, and the achievement of new life perspectives. Solo travel experiences for women often provide opportunities for introspection, enhanced self-confidence, and empowerment through cultural interactions and the management of unique challenges. However, such journeys also present various risks, including safety concerns and gender-based stereotypes. This study highlights the importance of more inclusive support systems and gender-sensitive safety measures in tourism to enhance the comfort and satisfaction of female travelers. The findings offer valuable insights for the development of more inclusive and women-friendly tourism strategies.
Atraksi Wisata Edukasi Ecoprinting: Kajian Prospektif pada Kepariwisataan Berkelanjutan Ayulia Nirwani; Fahmi Muhamad Rizky; Enok Maryani
Altasia Jurnal Pariwisata Indonesia Vol. 8 No. 2 (2026): Jurnal ALTASIA (Agustus)
Publisher : Program Studi Pariwisata - Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Wisata edukasi merupakan perpaduan antara rekreasi dan pembelajaran yang memberikan pengalaman serta pengetahuan baru bagi wisatawan. Salah satu atraksi yang menonjol adalah ecoprinting, yaitu seni ramah lingkungan yang mencetak motif dengan mentransfer warna dari bahan alami seperti daun dan bunga ke kain atau kertas. Penelitian ini mengkaji peluang ecoprinting sebagai atraksi wisata edukasi dalam mendukung kepariwisataan berkelanjutan dan pencapaian Sustainable Development Goals (SDGs). Meskipun memiliki potensi besar karena kekayaan hayati dan kearifan lokal Indonesia, pengembangannya menghadapi tantangan berupa rendahnya kesadaran publik, keterbatasan infrastruktur, serta risiko eksploitasi sumber daya alam jika tidak dikelola dengan baik. Penelitian menggunakan pendekatan kualitatif dengan metode deskriptif melalui studi literatur, observasi, dan wawancara dengan pengelola Desa Wisata Alamendah, Kabupaten Bandung, yang menerapkan community-based tourism. Hasil menunjukkan bahwa ecoprinting berpotensi mempromosikan keanekaragaman hayati, melestarikan budaya lokal, dan memberikan pengalaman autentik. Penelitian ini merekomendasikan strategi kolaborasi, penguatan kapasitas masyarakat, dan pengelolaan sumber daya yang bertanggung jawab.
Co-Authors A.H Galih Kusumah Enok Maryani Fahmi Muhamad Rizky Izmi Munauwarah Nur Azizah Riffa Fauzany Sophia Rahmi Susanti Susanti