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All Journal NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Jurnal Pengabdian Masyarakat Aufa (JPMA)
Muhammad Rifai Siregar
Universitas Aufa Royhan
Religion Humanities Economics, Econometrics & Finance Education Health Professions Immunology & microbiology Mathematics Medicine & Pharmacology Nursing Public Health Other

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PERANAN PEMASARAN KEWIRAUSAHAAN UNTUK MENINGKATKAN KINERJA BISNIS: UMKM MAKAN DAN MINUMAN DI KOTA PADANGSIDEMPUAN Muhammad Rifai Siregar
NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Vol 9, No 8 (2022): NUSANTARA : Jurnal Ilmu Pengetahuan Sosial
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jips.v9i8.2022.3053-3058

Abstract

Penelitian ini bertujuan untuk mengetahui peran kemampuan  pemasaran kewirausahaan terhadap kinerja bisnis pada usaha mikro, kecil, dan menengah (UMKM) makanan dan minuman di Kota Padang sidempuan. Data diperoleh dari pemilik usaha  makanan dan minuman di Kota Padang sidempuan yang berjumlah 115 sampel. Metode pengumpulan data menggunakan skala likert 1-5 menyatakan sangat setuju sampai sangat tidak setuju.  Data dianalisis menggunakan Stuctural Equation Modeling dengan partial least squares (PLS). Hasil penelitian ini menunjukkan bahwa pemasaran kewirausahaan berpengaruh positif dan signifikan terhadap kinerja bisnis UMKM Kota Padangsidempuan. Studi ini memberikan kontribusi untuk penelitian secara khusus tentang peran pemasaran kewirausahaan dalam meningkatkan performa bisnis. Selain itu, ini mengungkapkan pentingnya pemasaran kewirausahaan bagi pemilik/pengelola dalam mengembangkan UMKM. 
Implementation of Green Entrepreneurship Through Corporate Social Responsibility Program: Asification of Clean Water Facilities in Sitada-Tada Hamlet Muhammad Rifai Siregar
Jurnal Pengabdian Masyarakat Aufa (JPMA) Vol 4 No 2 (2022): Vol.4 No. 2 Agustus 2022
Publisher : Universitas Aufa Royhan Di Kota Padangsidipuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51933/jpma.v4i2.809

Abstract

The availability of clean water facilities that are easily available is a dream of rural communities throughout Indonesia, especially villages where access to clean water is limited. One of them is Sangapati Village which is located in Sitada-tada Hamlet, East Angkola District, South Tapanuli Regency. This article describes facilitating the construction of drinking water facilities, one of the alternatives to meet the drinking water and health needs of 150 people in Sitdatada Hamlet, East Angkola District, South Tapanuli Province. Based on observations, the construction of drinking water facilities uses the method of cooperation with companies in corporate social responsibility programs. With the results achieved in this activity, it is easier for the people of Sitada-tada hamlet to get clean water to meet their daily needs. The availability of clean water facilities can improve the quality of life for the people of Sitada-tada hamlet and reduce the risk of various diseases.
Pelatihan Kewirausahaan Perkebunan Durian Di Desa Marisi Dengan Pendekatan Social Entrepreneurship Theory Muhammad Rifai Siregar
Jurnal Pengabdian Masyarakat Aufa (JPMA) Vol 5 No 1 (2023): Vol. 5 No. 1 April 2023
Publisher : Universitas Aufa Royhan Di Kota Padangsidipuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51933/jpma.v5i1.980

Abstract

Community service through entrepreneurship training assistance and business development analysis of durian plantations is a program that aims to improve the abilities and skills of farmers and entrepreneurs in the field of durian plantation business. This program is carried out through structured and sustainable training and mentoring activities and is carried out with a participatory and community-based approach. In this program, participants are provided with training and mentoring in various aspects of the durian plantation business, such as financial management, production management, marketing, and business development. Through this program, participants are expected to develop their durian plantation business better and more effectively, so as to increase the productivity and quality of durian produced, as well as open wider market opportunities. The program is also expected to improve the welfare of local farmers and entrepreneurs and contribute to the regional economy. The results of the program evaluation showed that this durian business development analysis and training mentoring program had a positive impact on the participants. The participants claimed to be more confident in managing their businesses, have better knowledge and skills in business management, and are able to develop wider networks and partnerships. In the long run, it is hoped that this program can help increase the business potential of durian plantations in Indonesia
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