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PENGARUH KREDIBILITAS BRAND AMBASSADOR “BANGTAN SONYEONDAN (BTS)” DAN BRAND IMAGE “TOKOPEDIA” TERHADAP MINAT AKSES APLIKASI E-COMMERCE: (Studi Deskriptif Kuantitatif Pada Komunitas BTS Army Amino Bandung) Novie Susanti S; Annisa Husnusyifa; Novi Hidayati
Commed : Jurnal Komunikasi dan Media Vol. 6 No. 2 (2022): Commed : Jurnal Komunikasi dan Media
Publisher : Prodi Ilmu Komunikasi Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine and explain how the influence of the credibility of the Ambassador brand "Bangtan Sonyeondan (BTS)" and Brand Image "Tokopedia" on the interest in accessing e-Commerce applications. In this study, the population of this study is the Army Amino BTS Community Bandung with a sample size of 92 respondents. The sampling technique uses probability sampling with the type of simple random sampling. The approach used by researchers is a quantitative approach to the type of survey research methods. Data collection techniques used were questionnaire and documentation researchers while the data analysis techniques used by researchers were the normality test, multiple linear regression testing, and the coefficient of determination with the help of SPSS software. Based on the results of the research conducted, it shows that the credibility of the Brand Ambassador "Bangtan Sonyeondan (BTS)" and the Brand Image "Tokopedia" has a positive and significant effect on E-Commerce Application Access Interest. The selection of a brand ambassador with an attractive appearance, qualified expertise and high credibility will present the brand image of a product to attract and increase consumer interest and interest in accessing e-commerce applications, especially "Tokopedia".
Pola komunikasi orang tua dalam komunitas pushbike SBB Sumedang dalam mendukung kepercayaan diri anak Annisa Husnusyifa; Resty Mustika Pratiwi; Haryadi Mujianto; Firmansyah
Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian Vol 12 No 1 (2026): April 2026 Jurnal Komunikasi Universitas Garut : Hasil Pemikiran dan Penelitian
Publisher : Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52434/jk.v12i1.43521

Abstract

Abstract This study aims to examine the patterns of parental communication within the SBB Sumedang pushbike community and their contribution to the development of self-confidence in early childhood. Pushbike activities not only help develop children's motor skills but also function as a social interaction space involving parents, children, and community members. This research employs a qualitative approach using a descriptive-interpretative method. The research subjects consisted of eight parents selected through purposive sampling. Data were collected through in-depth interviews, participant observation, and documentation in the form of photographs, videos, and digital communication within the community. Data analysis was conducted through data reduction, data display, and conclusion drawing using thematic analysis. The results indicate that parental communication patterns are supportive, participatory, and oriented toward the child's learning process. Affirmative verbal communication, calming nonverbal communication, and consistent emotional presence play important roles in fostering children's courage, independence, and social abilities. Parents interpret courage as the child's willingness to try, failure as part of the learning process, and success as the ability to complete training activities. The pushbike community functions as a social learning space for parents, shaping communication norms that support children's psychosocial development. These findings emphasize that supportive parental communication patterns within children's sports communities can serve as an important medium in shaping early childhood self-concept and self-confidence. Keywords: Parental communication; children's sports community; pushbike; child self-confidence; family communication.   Abstrak Penelitian ini bertujuan untuk mengkaji pola komunikasi orang tua dalam komunitas pushbike SBB Sumedang dan kontribusinya terhadap pembentukan kepercayaan diri anak usia dini. Aktivitas pushbike tidak hanya melatih keterampilan motorik anak, tetapi juga menjadi ruang interaksi sosial antara orang tua, anak, dan anggota komunitas. Penelitian menggunakan pendekatan kualitatif dengan metode deskriptif-interpretatif. Subjek penelitian adalah delapan orang tua yang dipilih melalui purposive sampling, dengan data dikumpulkan melalui wawancara mendalam, observasi partisipatif, dan dokumentasi berupa foto, video, serta komunikasi digital komunitas. Analisis data dilakukan melalui reduksi, penyajian, dan penarikan kesimpulan menggunakan analisis tematik. Hasil penelitian menunjukkan bahwa pola komunikasi orang tua bersifat suportif, partisipatif, dan berorientasi pada proses belajar anak. Komunikasi verbal afirmatif, komunikasi nonverbal yang menenangkan, serta kehadiran emosional konsisten, berperan penting dalam membangun keberanian, kemandirian, dan kemampuan sosial anak. Orang tua memaknai keberanian sebagai kemauan anak untuk mencoba, kegagalan sebagai bagian dari proses belajar, dan keberhasilan sebagai kemampuan menyelesaikan latihan. Komunitas pushbike berfungsi sebagai ruang pembelajaran sosial bagi orang tua, membentuk norma komunikasi yang mendukung perkembangan psikososial anak. Temuan ini menegaskan bahwa pola komunikasi orang tua yang suportif dalam komunitas olahraga anak dapat menjadi medium penting dalam membentuk konsep diri dan kepercayaan diri anak usia dini. Kata-kata kunci: Komunikasi orang tua; komunitas olahraga anak; pushbike; kepercayaan diri anak; komunikasi keluarga.
Pengembangan Soft Skills Komunikasi Interpersonal Mahasiswa dalam Program Kampus Mengajar: Analisis Teori Difusi Inovasi Laisya Josefhani Putri; Ummu Salamah; Annisa Husnusyifa
MUKASI: Jurnal Ilmu Komunikasi Vol. 4 No. 3 (2025): Agustus 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v4i3.4988

Abstract

This study explores how students develop their interpersonal communication skills through the Kampus Mengajar program at Universitas Garut. The focus is on how students adapt and learn to communicate within their partner school environments, and how the program’s duration and social support play a role in this process. Using a qualitative approach, data were gathered through interviews, observations, and documentation.Findings reveal that the development of interpersonal communication soft skills occurs gradually and is strongly influenced by sufficient adaptation time, support from supervisors, school teachers, peer interactions, and community engagement. The process involves not only technical communication aspects but also building warm, trusting, and empathetic relationships. Students learn to adjust their communication style according to the characteristics and needs of students as well as the surrounding cultural environment. Intensive interaction and ongoing guidance are key factors in strengthening students’ interpersonal communication skills during the program. These findings illustrate that developing soft communication skills is a dynamic process involving various social elements and adequate time.
Cyberbullying di Media Sosial: Studi Netnografi Komentar Netizen di Akun TikTok @garutupdate_ Abde Rizky Supriadi; Zikri Fachrul Nurhadi; Annisa Husnusyifa
MUKASI: Jurnal Ilmu Komunikasi Vol. 4 No. 4 (2025): November 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v4i4.5710

Abstract

This research is motivated by the widespread use of TikTok as a popular social platform in Indonesia, which simultaneously presents the phenomenon of cyberbullying in the comments column of popular accounts such as @garutupdate. This research aims to reveal how the phenomenon of cyberbullying emerges and develops in the comment section of the TikTok account @garutupdate_, as well as the factors influencing interaction patterns among netizens in this digital space. Data collection techniques in research use observation, interviews, literature studies and documentation. Using a netnographic method, the researcher observed the online community’s activities, analyzed comments, and conducted interviews with active users to gain deeper insight into the dimensions of culture, interaction, online traces, and engagement. The findings show that local culture, spontaneous habits, and a high level of tolerance toward negative comments are the main triggers for the emergence of cyberbullying behaviors. This research focuses on cyberbullying practices on the local TikTok news account garutupdate, presenting novelty through an analysis of the influence of local content and regional languages ​​in shaping and normalizing cyberbullying patterns in the Garut community. Findings indicate the dominance of sarcasm, appearance-based insults, and racially and ethnically biased comments expressed through local terms and emojis, supported by a casual, go-with-the-flow culture and tolerance of negative comments, so that these behaviors are considered normal despite their psychological impact on victims. The research highlights the urgency of digital literacy and active moderation to create a healthy discussion space on local platforms.