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All Journal Ad-Deenar: Jurnal Ekonomi dan Bisnis Islam Proceedings of Femfest International Conference on Economics, Management, and Business
Afif Zaerofi
Institut Agama Islam Tazkia Bogor, Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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ISLAMIC CONSUMER BEHAVIOR: A BIBLIOMETRIC APPROACH Afif Zaerofi
Ad-Deenar: Jurnal Ekonomi dan Bisnis Islam Vol 6, No 02 (2022): Ad-Deenar: Jurnal Ekonomi dan Bisnis Islam
Publisher : Sekolah Tinggi Agama Islam Al Hidayah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (548.516 KB) | DOI: 10.30868/ad.v6i02.2975

Abstract

Purpose: This study investigates the characteristics of Islamic Consumer Behavior (ICB) articles published in the Scopus-indexed journals between the year 2001 and 2020.Methods: The data was collected from Scopus-indexed and Conference articles between the year 2001 and 2020. To obtain the data, publish and perish application was employed. The articles were filtered by using the key word “Islamic Consumer Behavior”. This study was descriptive quantitative in nature and used the bibliometric approach. To analyse the data, the VOSviewer software was employed.Findings: During 20 years, 142 articles on Islamic consumer behavior were published. The number of publications fluctuated, it increased significantly in 2012, decreased from 10 to 30% between 2013 and 2018 but almost doubled in 2019 and 2020.  Based on co-occurrence analysis to 47 keywords of 142 publications, it is evident that there are 5 clusters with the keywords; 1). product, 2). religiosity, 3). model, 4). intention, and 5). value as the most frequent keywords in each cluster. It is also found that between the year 2016 and 2018, there were a shift in the topics from theory and model in 2016, customer relationship in 2017 and loyalty and halal product in 2018. Journal of Islamic Marketing was found dominantly publisher on Islamic consumer behaviors with 56 articles Amin was the most productive and impactful author. Originality: This study, by employing bibliographic aproach, contributes to the development of ICB theories.  
The Impact of Costumer Experience and Electronic Word of Mouth on Brand Trust Alya Nursakinah; Afif Zaerofi; Shofi Arofatul Marits
Proceedings of Femfest International Conference on Economics, Management, and Business Vol. 2 (2024): Proceedings of Femfest International Conference on Economics, Management, and Busines
Publisher : Universitas Darussalam Gontor

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Abstract

This research aims to find out whether there is an influence of customer experience and electronic word of mouth (E-WoM) on brand trust of local skincare products of Z- Generation living in Jakarta, Bogor, Depok, Tangerang and Bekasi (Jabodetabek). This research uses a descriptive quantitative approach. To collect the data, a questionnaire is distributed to a total of 145 skincare products users. To analyse the data, multiple linear regression analysis is employed. This research shows that customer experience and E-WoM have a positive significant effect on Brand Trust both partially amd simultinously. Keywords: Customer Experience, E-WoM, Brand Trust
Co-Authors Alya Nursakinah Shofi Arofatul Marits