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Denisa Ivada
Universitas Tanjungpura
Arts Humanities

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Beauty Care Kebutuhan Kultural Perempuan Metropolitan Denisa Ivada; Diaz Restu Darmawan; Nadia Novianti
Humanis Vol 26 No 3 (2022)
Publisher : Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (530.494 KB) | DOI: 10.24843/JH.2022.v26.i03.p02

Abstract

This paper discusses the cultural phenomenon of urban women in the modern era that gives rise to a lifestyle in an effort to maintain health. The lives of women in urban areas have a need to take care of skin health. One way to treat it is to buy beauty care products or skincare. The behavior that appears with a variety of beauty and skincare products makes it a cultural necessity. The emergence of dependence on beauty clinics and various beauty products cannot be separated from the identity of women in urban areas. This paper is based on the results of a qualitative research method with a phenomenological approach. Based on key informants the knowledge and needs of skin health are influenced by the media and popular culture. The need for skin health through skincare products affects the beauty standards of modern women in urban areas.
Co-Authors Diaz Restu Darmawan, Diaz Restu Nadia Novianti