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All Journal HUMANIS
Ni Wayan Ita Pratistita
Universitas Mahasaraswati Denpasar
Arts Humanities

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Bali Tourism Discursive Strategies in “Balilivin” Instagram Account Ni Wayan Ita Pratistita; Putu Nur Ayomi; Putu Devi Maharani; Ida Ayu Mela Tustiawati
Humanis Vol 26 No 4 (2022)
Publisher : Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (419.886 KB) | DOI: 10.24843/JH.2022.v26.i04.p06

Abstract

Today's popularity of a tourist destination is often supported by its existence on social media. Engaging narratives and pictures influence visitor interest in traveling to an area. This study aims to see the discourse strategy used by a highly followed Instagram account @balilivin in promoting tourist attractions in Bali using the theory of Wodak & Meyer (2001). The data was collected in January 2022. Using descriptive-qualitative method, the study found that most posts divide human social actors into visitors and locals. Bali as a destination and its people is described with a highly positive image with bombastic words. Pictures and captions framed Bali as an ideal paradise apart from various realities unshown on social media.
Co-Authors Ida Ayu Mela Tustiawati Putu Devi Maharani Putu Nur Ayomi