Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
P-Index
This Author published in this journals
All Journal VCD (Journal of Visual Communication Design) Jurnal Seni dan Reka Rancang: Jurnal Ilmiah Magister Desain
Junaidi Wirawan
Unknown Affiliation
Arts Humanities Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : VCD (Journal of Visual Communication Design)

 1 
Sanders Pierce’s Semiotic Study: Aqua Life Pack 1100 ml Junaidi Wirawan
VCD Vol. 7 No. 2 (2022): Journal of Visual Communication Design VCD
Publisher : Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vcd.v7i2.3418

Abstract

Almost all fast-moving consumer goods (FMCG) use plastic-based packaging because it is easy to shape, can be colored, and raw materials are easy and cheap. Aqua bottle packaging uses PET (Polyethylene Terephthalate) plastic, the problem occurs when the disposable packaging becomes waste, difficult to decompose, complex recycling process resulting in environmental pollution and even become one of the factors of climate crisis. Aqua presents Aqua Life products which are interesting to study semiotically what messages are contained in them. The method used in this research is qualitative, with a netnography approach, the instruments used are visual observations, news articles, and supporting data from various agencies and literature studies which are described and analyzed using Sanders Pierce’s semiotic theory. In this study, it can be concluded that…. the results of this research are expected to add insight in terms of visual design and appreciation of the campaign to recycle plastic waste into new forms of packaging in Indonesia. Keywords: plastic, packaging, recycling
Co-Authors Acep Iwan Saidi Astrid Kusumowidagdo