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Digital Marketing Literacy for Food Product Dewi Catur Women Farmer Group I Gede Bintang Arya Budaya; Dedy Panji Agustino; Gede Indra Raditya Martha
WIDYABHAKTI Jurnal Ilmiah Populer Vol. 4 No. 3 (2022): Juli
Publisher : STIKOM Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30864/widyabhakti.v4i3.328

Abstract

Evolusi dari teknologi informasi seperti sosial media telah terbukti meningkatkan efektifitas dalam hal komunikasi penjualan dan pemasaran. Adopsi sosial media terbukti dapat meningkatkan performa bisnis dari usaha. Kelompok Wanita Tani (KWT) Dewi Catur adalah kelompok tani dari Desa Catur, Kabupaten Bangli, Provinsi Bali, mengembangkan produk olahan jeruk siam seperti teh herbal kulit jeruk, kopi biji jeruk, kue ampas jeruk, dan air sari jeruk. Tantangan yang dihadapi oleh KWT Dewi Catur adalah bagaimana cara untuk menyampaikan informasi produk ini melalui proses digital marketing yang efektif dan efisien serta bagaimana mengetahui kepada siapa produk tersebut akan ditawarkan. Inilah mengapa tim pelaksana dalam kegiatan pengabdian masyarakat memberikan pendampingan penguatan ilmu pengetahuan dalam program literasi digital marketing secara mengkhusus untuk produk pangan hasil produksi KWT Dewi Catur. Metode yang digunakan pada pelaksanaan program pengabdian kepada masyarakat ini adalah dengan menggunakan Metode Ceramah, Demonstrasi, dan Praktikum. Hasil dari program ini peserta mampu merancang strategi digital marketing sesuai standar dan membuat sampel konten sederhana dengan Canva analisa hashtag dengan All – Hashtag. Program literasi digital marketing berhasil membuat peserta dari KWT Dewi Catur memberikan respon positif. Hal ini berdasarkan antusiasme peserta dalam proses diskusi dan hasil dari luaran yang berhasil dikerjakan peserta selama proses pendampingan.
An Empirical Analysis of Ergonomic Gaming Peripherals Improving Gaming Performance Gede Indra Raditya Martha; I Gede Bintang Arya Budaya; Dedy Panji Agustino; I Gede Harsemadi; I Made Suandana Astika Pande
Journal of Games, Game Art, and Gamification Vol. 7 No. 1 (2022)
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/jggag.v7i1.8258

Abstract

The gaming industry is a huge industry that is based on creativity and the use of media as well as the latest technology. According to the Entertainment Software Association (ESA) in 2021 more than 227 million Americans playing video games, and 75% of USA households have at least one person who plays games and has a gaming device on their home. The facts mentioned before makes this industry very profitable to enter. In hardware aspect, some company innovates to make a specific device which is used special for gaming needs. This gaming device main selling points is high specification and ergonomics factor for improving gaming performance. Despite the successful sale of this product, many people still doubt the effectiveness of gaming peripheral products to improve gaming performance and whether the higher specification of gaming peripheral can truly improve player performance during gameplay. The Study is based on the effectiveness of peripheral on human perception sensor that can be used in the implementation of ergonomic science / physical engineering or HCI (Human Computer Interaction), namely vision, hearing, and touch. In that case, with qualitative research method (direct observation, interview & simulation) this study found as the result, that was true the gaming peripherals are able to improve the performance of the user, but not for all types of users. The competitive gamer who has high gameplay hours can benefit the most and use maximum potential performance of gaming peripherals.