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All Journal Journal of Secretary and Business Administration Jurnal Sekretaris & Administrasi Bisnis
Raisa Rafifiti Choerunnisa
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Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences

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Model Inovasi Pengembangan Bisnis Food Corporation “Dear Me Sweety” Dalam Memilih Makanan Penutup yang Rendah Kalori Raisa Rafifiti Choerunnisa; Budi Setiawan
Jurnal Sekretaris dan Administrasi Bisnis Vol 6 No 2 (2022): Jurnal Sekretaris dan Administrasi Bisnis
Publisher : Akademi Sekretari Manajemen Taruna Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31104/jsab.v6i2.291

Abstract

Researchers raised a problem that is currently happening a lot among Millennials, namely Diabetes. Indonesia is the fourth largest country with diabetes mellitus in the world, with a population of 21.3 million in 2030. Therefore, an anticipation and innovation of a healthy and low-calorie food product is needed in order to reduce the number of people with diabetes mellitus. The purpose of this research is to produce an innovative new business model so that it can be applied to the community so that it can make it easier for people to make business and also get investors. This study uses the R & D method because the final result of this research will produce food innovation products in the form of low-calorie dessert products. The data presented using descriptive method. The method of data collection is through literature study with secondary data, namely data or information taken from books, journals and the internet. The results of this study indicate that Dear Me Sweety is an innovation that presents a delicious and healthy low-calorie dessert. In addition, to provide information to all Indonesian people so that they can carry out a healthy lifestyle so that they can reduce the estimated prevalence and number of people with diabetes mellitus to be less.
OPTIMALISASI PENGAWASAN PENDISTRIBUSIAN LIQUEFIED PETROLEUM GAS TABUNG 3 KILOGRAM OLEH DINAS PERDAGANGAN KABUPATEN KUDUS Raisa Rafifiti Choerunnisa; Ferlina Ardiyan
Jurnal Sekretaris dan Administrasi Bisnis Vol 9 No 2 (2025): Jurnal Sekretaris dan Administrasi Bisnis
Publisher : LPPM Universitas Taruna Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31104/jsab.v9i2.484

Abstract

This research aims to analyze the supervision of the distribution of 3 kilogram LPG gas cylinders and to examine efforts to optimize the supervision of the distribution of 3 kilogram LPG gas cylinders in Kudus Regency. The method of this research is descriptive qualitative research. Data collection was conducted through interviews and document studies. This research was carried out based on the phenomenon occurring at the Department of Trade of Kudus Regency, particularly regarding issues such as differences in the retail ceiling price (HET) at various distribution bases, the presence of illegal distribution bases, and the misallocation of 3-kilogram LPG gas cylinders, which has led to gas shortages. The results of the study indicate that the supervision carried out by the Department of Trade has not been optimal due to several obstacles, including limited human resources, the absence of strict sanctions, lack of community participation, and suboptimal public outreach. The theoretical framework used in this study is the supervision theory proposed by Hani Handoko. Recommendations include increasing the number of staff to enable a structured schedule for monitoring the distribution of 3 kilogram LPG gas cylinders. Additionally, it is advised to disseminate information or install notices regarding sanctions for distribution bases that violate regulations. Public outreach activities should also be conducted periodically for agents, distribution bases, and the general public.
Model Inovasi Pengembangan Bisnis Food Corporation “Dear Me Sweety” Dalam Memilih Makanan Penutup yang Rendah Kalori Raisa Rafifiti Choerunnisa; Budi Setiawan
Jurnal Sekretaris dan Administrasi Bisnis Vol 6 No 2 (2022): Jurnal Sekretaris dan Administrasi Bisnis
Publisher : LPPM Universitas Taruna Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31104/jsab.v6i2.291

Abstract

Researchers raised a problem that is currently happening a lot among Millennials, namely Diabetes. Indonesia is the fourth largest country with diabetes mellitus in the world, with a population of 21.3 million in 2030. Therefore, an anticipation and innovation of a healthy and low-calorie food product is needed in order to reduce the number of people with diabetes mellitus. The purpose of this research is to produce an innovative new business model so that it can be applied to the community so that it can make it easier for people to make business and also get investors. This study uses the R & D method because the final result of this research will produce food innovation products in the form of low-calorie dessert products. The data presented using descriptive method. The method of data collection is through literature study with secondary data, namely data or information taken from books, journals and the internet. The results of this study indicate that Dear Me Sweety is an innovation that presents a delicious and healthy low-calorie dessert. In addition, to provide information to all Indonesian people so that they can carry out a healthy lifestyle so that they can reduce the estimated prevalence and number of people with diabetes mellitus to be less.
Implementasi Program 3M (Masyarakat Melek Metrologi) dalam Rangka Pemasaran Sosial di Kota Bandung oleh Direktorat Metrologi Raisa Rafifiti Choerunnisa; Wilda Widya Harahap
Jurnal Sekretaris dan Administrasi Bisnis Vol 9 No 1 (2025): Jurnal Sekretaris dan Administrasi Bisnis
Publisher : LPPM Universitas Taruna Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31104/jsab.v9i1.483

Abstract

This research is motivated by the fact that many people do not know what Legal Metrology is and people do not care enough to know about this, so social marketing is needed to be able to change people's behavior and spread positive information about Legal Metrology, namely the social marketing program 3M (Metrology Literacy Society). This research aims to determine the implementation of the 3M social marketing program by the Metrology Directorate and disseminate information about Legal Metrology which was analyzed using Kotler and Lee's Social Marketing Theory which includes Social Issues, Behavioral Goals and Targets, Barriers and Benefits of the Marketing Mix and Supervision and Evaluation. This research uses qualitative methods by collecting data through interviews, observation and literature study. The results of this research show that the implementation of social marketing is not yet optimal because based on social marketing theory there are 3 dimensions that are not optimal, namely community targets that are not yet structured and prioritized, monitoring and evaluation (monev) is not carried out and the dissemination of information is not yet comprehensive through social media. So researchers recommend adding an online media platform, namely the Tiktok application, creating an encyclopedia with the name "Metropedia" and creating priority target communities that are directly related to Legal Metrology. Keywords: Social Marketing, Legal Metrology, Dissemination of Information
Co-Authors Budi Setiawan Ferlina Ardiyan Wilda Widya Harahap