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Asat Rizal

Universitas Muhammadiyah Sidoarjo

Author-ID : 5430439

Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Computer Science & IT Earth & Planetary Sciences Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Physics Social Sciences Other

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Exploring Factors Influencing Consumer Purchase Decisions: A Study on UMKM Junior Baby Reza Nanda Tribianti; Asat Rizal
Academia Open Vol 7 (2022): December
Publisher : Universitas Muhammadiyah Sidoarjo

This study examines the influence of product quality, price, and brand image on consumer purchase decisions in UMKM Junior Baby. Using quantitative methods and primary data, this research collected responses from 90 customers in Sidoarjo, Indonesia. Multiple linear regression analysis was employed to analyze the data with SPSS version 18. The results indicate that product quality, price, and brand image collectively exert a significant influence on consumer purchase decisions. Enhanced product quality, appropriate pricing, and a positive brand image positively affect consumers' willingness to make purchases. These findings contribute to understanding the factors that drive consumer behavior in the context of UMKM Junior Baby and have implications for practitioners seeking to optimize their marketing strategies. Highlights: Product quality: The study examines the impact of product quality on consumer purchase decisions, emphasizing the importance of delivering high-quality products to enhance customer satisfaction and drive sales. Price: The research investigates the influence of pricing strategies on consumer purchase decisions, highlighting the significance of offering competitive prices that align with product value to attract and retain customers. Brand image: The study explores the role of brand image in shaping consumer purchase decisions, emphasizing the need for UMKM Junior Baby to establish a positive and recognizable brand identity that resonates with their target market. Keywords: product quality, price, brand image, purchase decisions, UMKM Junior Baby

Factors Affecting Tourists' Revisit Decision: A Quantitative Analysis Abdul Kodir; Asat Rizal
Academia Open Vol 7 (2022): December
Publisher : Universitas Muhammadiyah Sidoarjo

This quantitative research study aimed to investigate the impact of travel attraction, facility, price, and accessibility on tourists' decision to revisit Banyubiru Pasuruan. The sample comprised 95 visitors to Banyubiru Pasuruan, and path analysis using SPSS software version 18.00 was employed as the analytical tool. The findings revealed that travel attraction, facility, price, and accessibility individually exerted a partial influence on the decision to revisit, while collectively, they significantly affected tourists' decision to revisit Banyubiru Pasuruan. These results contribute to the understanding of the factors influencing tourists' decision-making process and have important implications for destination management and marketing strategies aimed at enhancing visitor satisfaction and fostering repeat visits. Highlights: Factors influencing tourist decision: Explore the key factors that impact tourists' decision to revisit Banyubiru Pasuruan. Quantitative analysis: Employ a rigorous quantitative approach to examine the relationships between travel attraction, facility, price, accessibility, and tourist revisit decision. Implications for destination management: Provide valuable insights for destination managers to enhance visitor satisfaction and develop effective marketing strategies for encouraging repeat visits to Banyubiru Pasuruan. Keywords: Tourist decision, Revisit, Quantitative analysis, Factors, destination

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