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All Journal Enrichment : Journal of Management
Febriani Valentina
S.T. Manajemen Bisnis Multi Sarana Manajemen Administrasi Rekayasa Teknologi
Economics, Econometrics & Finance

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Analysis of the Influence of Business Communications and Trust on Consume Buying Decisions in Bukalapak E-Commerce (Study the Case of Stmb Students Multismart Medan) Ferry Hidayat; Febriani Valentina
Enrichment : Journal of Management Vol. 12 No. 4 (2022): October: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (400.335 KB) | DOI: 10.35335/enrichment.v12i4.861

Abstract

The purpose of the study was to determine the effect of business communication and trust on consumer buying decisions on the Bukalapak e-commerce on STMB MULTISMART Medan students. The research method uses descriptive quantitative. Methods of data collection using a questionnaire that will be measured using a Likert scale. The data analysis technique used is multiple linear regression analysis, partial testing, simultaneous testing and testing the coefficient of determination. The results of this study indicate that partially or simultaneously the variables of business communication and trust have a significant influence on the purchasing decisions of STMB MULTISMART students on the e-commerce website Bukalapak.
Co-Authors Ferry Hidayat