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All Journal Jurnal Mantik Enrichment : Journal of Management
Jenny
STMB MULTISMART
Computer Science & IT Economics, Econometrics & Finance Languange, Linguistic, Communication & Media

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Analysis of the Effect of Intellectual Intelligence and Emotional Intelligence in Improving Msme Business Success in Citraland Bagya City Medan August Halomoan Siregar; Jenny
Enrichment : Journal of Management Vol. 12 No. 4 (2022): October: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (624.081 KB) | DOI: 10.35335/enrichment.v12i4.862

Abstract

The purpose of this research is to find out how the influence given by intellectual intelligence and emotional intelligence in increasing the business success of MSMEs at the Citraland Bagya City Medan Complex. The research method that will be used is descriptive quantitative, while the data collection method used is a questionnaire which will then be measured with a Likert scale. The data analysis technique used is multiple linear regression analysis, partial testing, simultaneous testing and testing the coefficient of determination. The results of this study indicate that partially or simultaneously the variables of intellectual intelligence and emotional intelligence have a significant influence on the success of the UMKM business in the Citraland Bagya City Medan complex.
Analysis of the Influence of Innovation and Celebrity Endorser towards the Business Succes of PT Bukalapak.com tbk (Case Study on STMB MULTISMART Batch 19) Jenny; August Halomoan Siregar
Jurnal Mantik Vol. 6 No. 3 (2022): November: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v6i3.3063

Abstract

The purpose of this research is to determine the effect of Innovation and Celebrity Endorser toward the Business Succes of PT Bukalapak.com tbk. This is a quantitative research. Population of this research is all of STMB MULTISMART students batch 19, with total of 95 people. The sampling technique is done by using saturation sample where all population is used as sample. This study will be distributed with questionaire which is measured by likert scale. Data analysis using multiple linier regression analysis and coefficient of determination as well as simultaneous test and partial test. The result of the research indicates that there is a positive and significant influence both partially and simultaneously where the Innovation variable partially has value of tcount (10.040) which is bigger than ttable (1.98609) with significant value (0.000) is smaller than 0.05 while Celebrity Endorser has value of tcount (2.160) bigger than ttable (1.98609) with significant value (0,035) smaller than 0.05. Simultaneously, Innovation and Celebrity Endorser variable has value of Ftable (3.06) with significant value = 5% (0.05), which are Fcount (55.345) and sig.b (0.000b). This indicates that the result of the research accepts Ha and rejects H0, while coefficient of the determination of Adjusted R Square is 0.536. This indicates that Innovation and Celebrity Endorser variable explain their influence toward PT Bukalapak.com tbk success by 53.6% while the remaining 46.4% is the influence of other independent variables that are not studied in this research. Based on this research, the implication for the company is to do more of Innovation and be more selective in choosing Celebrity Endorser.
Co-Authors August Halomoan Siregar