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All Journal KABILAH : Journal of Social Community LEGAL BRIEF
M. Yoserizal Saragih
Universitas Islam Negeri Sumatera Utara Medan
Education Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Traditional Media Strategies in the Age of New Media Rizki Pratama; M. Yoserizal Saragih
LEGAL BRIEF Vol. 11 No. 3 (2022): August: Law Science and Field
Publisher : IHSA Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (381.012 KB) | DOI: 10.35335/legal.v11i3.420

Abstract

This article examines how traditional media can thrive in the age of new media. Humans essentially require information, so media is required to meet basic human needs. Traditional media and new media are the two types of media. Along with the development of technology, traditional media has decreased interest so that it has the potential to become extinct. The main reasons for the decline in public interest in traditional media are public distrust and easy access to new media. This article employs a literature review method, which borrows qualitative research in order to discover new breakthroughs. The study's findings indicate that the presence of new media has begun to threaten traditional media's position, but it is possible that traditional media can compete with new media because new media theories that account for traditional media's credibility have yet to be developed. Traditional media can employ a variety of strategies, including campaigning, ensuring the accuracy of information, and fusing digitalization and traditional media.
Multimodal on BPJS Ads "The Dangers of Playing Firecrackers" on the Detik.com Muhammad Zuhra Trianggawan; M. Yoserizal Saragih
LEGAL BRIEF Vol. 11 No. 3 (2022): August: Law Science and Field
Publisher : IHSA Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (470.614 KB) | DOI: 10.35335/legal.v11i3.421

Abstract

The purpose of this research is to examine the multimodal advertisement for BPJS's "Bahaya Main Firecracker," which was published on the detik.com online news site. The multimodal analysis was conducted using two criteria: linguistic and visual. This study employs Halliday's SFL theory for linguistic analysis, and Kress and Van Leuwen's theory for visual analysis. The descriptive qualitative research method is used in this study, along with the documentation technique. The interactive mode developed by Miles and Huberman was used in this study as a data analysis technique. After analyzing the data, it is discovered that the characters in the advertisement use a variety of sentences. Children who have been injured by firecrackers use the existence of imperative sentences to express their pain. The victim's father, as the party responsible for the victim, used interrogative sentences to ask the doctor several questions about health insurance. Meanwhile, affirmative sentences were delivered by doctors who served as resource persons, explaining the injuries caused by firecrackers and the health insurance provided by BPJS. The transitivity system in SFL differs between these three sentence forms. On the other hand, the visual analysis results show that there is an appearance in the advertisement that contradicts the illustration of a doctor being a doctor. The use of short but meaningful language combined with expressive images piques the reader's interest in reading the entire ad. As a result, it is possible to conclude that the visualization in this public service advertisement is contentious because it does not correspond to current reality.
ROLE OF RELIGIOUS AFFAIRS OFFICE OF RANTAU UTARA DISTRICT IN DISSEMINATION OF LAW NUMBER 16 OF 2019 CONCERNING EARLY MARRIAGE Romadani Simbolon; M. Yoserizal Saragih
KABILAH : Journal of Social Community Vol. 7 No. 2 (2022): Desember
Publisher : LP2M IAI Nazhatut Thullab Sampang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35127/kbl.v7i2.6213

Abstract

Abstract: This study aims to find out the role of Public Relations (PR) of the Office of Religious Affairs (KUA) of Rantau Utara District in socializing the law on early marriage. As a theoretical basis in analyzing the problems in this qualitative research, theories about public relations and public relations communication management are used, so that researchers are required to obtain data and information by conducting in-depth interviews and observations. This research uses a qualitative approach that is descriptive. The informant in the research was Mr. Muhammad Ikhwan Lubis who served as chairman of the Office of Religious Affairs in Rantau Utara District. The data collection technique used by the researcher was to conduct interviews, observation and documentation, using a phenomenological study approach, in which the researcher tried to find the meaning of the phenomenon of the role of public relations in socializing the law on early marriage at the KUA of Rantau Utara District. The data analysis used by the researcher is descriptive analysis, which summarizes all the data that has been collected from the interviews. The results of this study indicate that in socializing the law on early marriage, the Public Relations Office of the North Rantau Sub-District conducted special training for young people, and socialization as well as direct counseling to educate the public in North Rantau District. Keywords: Public Relations Role, Office of Religious Affairs, Law, Early Marriage
COHESITY OF PRIVATE PRACTICES ON JOURNALISTIC MEDIA IN TANJUNG SELAMAT VILLAGE OFFICE Sri Wahyuni Sitorus; M. Yoserizal Saragih
KABILAH : Journal of Social Community Vol. 7 No. 2 (2022): Desember
Publisher : LP2M IAI Nazhatut Thullab Sampang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35127/kbl.v7i2.6214

Abstract

Abstract: Tanjung Selamat Village is one of the villages located in Sunggal District, Deli Serdang Regency. Good management of the use of mass media around the village has made this village a positive image from the community. All did not escape the good cooperation between public relations and the mass media. The purpose of this study was to determine the cohesion that was built between village public relations and the mass media. This research includes descriptive qualitative research with an observational approach to find out a complete picture of the cohesiveness of public relations to journalistic media. The subjects of this study amounted to 2 people including the village head of Tanjung Selamat and village public relations. The results of this study are village public relations have established harmonious communication with all mass media around the village in order to increase the effectiveness of the media on the good image of the village, this can be seen from the way the village office is very appreciative and open to the mass media who want to get information. On the other hand, there is great hope for every element of village institutions to continue to improve good communication with the mass media. Keywords: Cohesiveness of Public Relations, Journalistic Media
Co-Authors Muhammad Zuhra Trianggawan Rizki Pratama Romadani Simbolon Sri Wahyuni Sitorus