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All Journal Journal MISSY (Management and Business Strategy) Jurnal Abdimas Sosek (Jurnal Pengabdian dan Pembardayaan Masyarakat)
Miftahol Arifin
Program Studi Manajemen, Universitas Wiraraja, Madura
Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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STRATEGI PEMASARAN DIGITAL DALAM MENINGKATKAN VOLUME PENJUALAN PADA AMANDA CAFE DI ERA REVOLUSI INDUSTRI 4.0 Miftahol Arifin; Moh Kurdi; Syaiful Anwar
Journal MISSY (Management and Business Strategy) Vol 2 No 1 (2021)
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Wiraraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (349.246 KB) | DOI: 10.24929/missy.v2i1.1447

Abstract

This researchis motivated by the instability of sales in recent monts at Amanda cafe. So it is necessary to implement a strategy where the strategy is in accordance with the current era of digital strategies. This study aims to find out what are the obstacles in increasing sales volume at Amanda cafe and what strategies are applied in the café. This study uses qualitative research methods that describe Digital Marketing Strategies in Increasing Sales Volume at the Amanda cafe in the Industrial Revolution Era 4.0. and data in the field with interviews with informants, observation guidelines and dokumentation in the field that has been predetermined. The results of this study, are described throught various information and data findings in the field during the study, regarding Digital Marketing Strategies in Incresing Sales Volume at Amanda cafe in the Industrial Revolution Era 4.0.
UANG BUKAN SATU – SATUNYA ALAT TRANSAKSI EKONOMI (STUDI KASUS PADA PETANI DESA TAMBAKSARI KECAMATAN RUBARU) Mohammad Rofik; Miftahol Arifin; Edy Purwanto; M. Munir Syam AR
Journal MISSY (Management and Business Strategy) Vol 3 No 1 (2022)
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Wiraraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (515.78 KB) | DOI: 10.24929/missy.v3i1.2049

Abstract

This research was conducted to find out that money is not the only tool used as a transaction in tambaksari village, Rubaru district. This type of research uses qualitative research with data analysis techniques for data reduction, data presentation and drawing conclusions. The results showed that the work system in agriculture in tambaksari village prioritizes family and mutual assistance, so that this causes the turnover of money to slow down and decreases the purchasing power of the people of tambaksari village.
PELATIHAN MANAJEMEN USAHA BADAN USAHA MILIK DESA (BUMDES) BAGI ANGGOTA BUMDES DAN PERANGKAT DESA DI DESA SUMBERNANGKA KECAMATAN ARJASA KABUPATEN SUMENEP Miftahol Arifin; Syaiful Anwar; Very Andrianingsih; Unsul Abrar; M. Munir Syam AR; Mohammad Anwar
Jurnal Abdimas Sosek (Jurnal Pengabdian dan Pemberdayaan Masyarakat Sosial Ekonomi) Vol. 2 No. 1 (2022)
Publisher : Departemen Pengabdian Masyarakat Perkumpulan Dosen Manajemen Indonesia (PDMI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (135.001 KB)

Abstract

Tujuan dari PKM ini adalah untuk memberikan pelatihan tentang manajemen usaha. Masalah utama bagi mitra adalah kurangnya pemahaman manajemen usaha terutama mengenai perencanaan, pelaksanaan dan strategi pemasaran sehingga pelaku usaha belum dapat mengembangkan usahanya secara optimal. Luaran dari kegiatan yang ingin dicapai adalah agar mitra dapat mengembangkan usahanya disertai dengan kemampuan sumber daya manusia dalam kaitannya dengan manajemen, sehingga operasional usaha dapat berlangsung sesuai dengan peraturan yang ada, dan hasil pelatihan diharapkan dapat mendukung keberhasilan usaha para pelaku usaha di Desa Sumbernangka.
Co-Authors Edy Purwanto M. Munir Syam AR Moh. Kurdi Mohammad Anwar Mohammad Rofik Syaiful Anwar Syaiful Anwar Unsul Abrar Very Andrianingsih