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All Journal Journal MISSY (Management and Business Strategy)
Ahmad Zaini
Fakultas Ekonomi dan Bisnis Islam IAI Darussalam Martapura
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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PENGARUH KUALITAS PELAYANAN DAN HARGA TERHADAP TINGKAT KEPUASAN KONSUMEN LAUNDRY SULTHAN SIMPANG EMPAT Dea Lisyana Putri; Muhammad Arief Budiman; Lola Malihah; Ahmad Zaini
Journal MISSY (Management and Business Strategy) Vol 3 No 2 (2022)
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Wiraraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (341.357 KB) | DOI: 10.24929/missy.v3i2.2261

Abstract

Laundry Sulthan is a laundry business located in Simpang Empat Village. Every day at least get 30-150 kg of laundry orders. This becomes an attraction to conduct research related to the effect of service quality and price on customer satisfaction. This study aims to determine the effect simultaneously on consumer satisfaction and whether the quality of service and price and the partial effect on consumer satisfaction. The sample in this study is the customer of Laundry Sulthan which was taken as many as 75 people as a sample. Data was collected using a questionnaire and the analysis technique in this study was multiple linear regression. The results of the study indicate that the variables of service quality and price simultaneously affect customer satisfaction with the value of F arithmetic > F table that is 40.559 > 3.124. Then the service quality and price variables also have a partial effect on customer satisfaction with a t count = 6.436 > t table 1.992 for service quality and a t count value = 2.170 and t table 1.992 for price. This shows that the quality of service really has a big influence and some of the influence of price on consumer satisfaction so that it is natural that Laundry Sulthan has many customers every day.
PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN MAHASISWI FAKULTAS EKONOMI DAN BISNIS ISLAM DALAM MEMBELI PRODUK KOSMETIK Raudatul Jannah; Yulida Mardini; M. Adi Riswan Al-Mubarak; Ahmad Zaini
Journal MISSY (Management and Business Strategy) Vol 3 No 2 (2022)
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Wiraraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (415.061 KB) | DOI: 10.24929/missy.v3i2.2263

Abstract

Against the background of women's need for cosmetic and skin care products which are increasing and not infrequently, cosmetics are a primary need in every woman's monthly shopping. Therefore, with the increasing number of existing cosmetics. So cosmetic companies must be able to compete how to create a new innovation that can provide satisfaction for cosmetic users so that consumers can make their choices. In making these decisions, consumers will be influenced by product quality and price. Based on research results. Simultaneously there is a significant influence between product quality and price on purchasing decisions. This is obtained from the value of Fcount = 76.088 > Ftable = 2.40 with a significance value (˂0.01) less than α = 0.1 or a significance of 10%. While partially the product quality and price variables also have a significant effect on purchasing decisions. It is known that the product quality variable has a value of Tcount = 3.052 > Ttable = 1.674 with a significance value of 0.04 ˂ 0.1 Then H1 is accepted and H0 is rejected, meaning that there is a partial influence between the product quality variable (X1) on the purchase decision variable (Y). while the price variable has a Tcount = 4,449 > Ttable 1.674 with a significance value (˂0.01) less than 0.1. So it can be concluded that H1 is accepted and H0 is rejected, meaning that there is a partial influence between the price variable (X2) on the purchase decision (Y).
Co-Authors Dea Lisyana Putri Lola Malihah M. Adi Riswan Al-Mubarak Muhammad Arief Budiman Raudatul Jannah Yulida Mardini