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All Journal Jurnal Ekonomi, Bisnis dan Manajemen Populer: Jurnal Penelitian Mahasiswa Transformasi: Journal of Economics and Business Management Triwikrama: Jurnal Ilmu Sosial Neraca Manajemen, Akuntansi, dan Ekonomi
Dadang Afrianto
Universitas Islam Kadiri
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Pengaruh Harga, Lokasi dan Kualitas Pelayanan terhadap Keputusan Pembelian Produk Pertanian di Toko MitraTani Ds.Gelang Kab. Madiun Kholip Antari; Baju Pramutoko; Dadang Afrianto
Jurnal Ekonomi, Bisnis dan Manajemen Vol. 2 No. 4 (2023): Desember : Jurnal Ekonomi, Bisnis dan Manajemen
Publisher : FEB Universitas Maritim Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/ebismen.v2i4.1391

Abstract

There are factors such as price, location and service quality which greatly influence purchasing decisions. If these factors influence purchasing decisions, consumers tend to make repeat purchases. The aim of this research is to explain the partial and simultaneous influence of price, location and service quality on purchasing decisions for agricultural products at Mitra Tani Shop Ds.Gelang, Madiun Regency. This research uses quantitative methods with a population of 8,184 consumers using the Accidental Sampling technique. The calculation results from the Slovin formula obtained a sample of 99 respondents. Data processing uses the SPSS program. The results of this research show that the variables Price, Location and Service Quality have a significant simultaneous effect on purchasing decisions for agricultural products at Mitra Tani Shop Ds.Gelang, Madiun Regency.
Pengaruh Lingkungan Kerja Nonfisik, Reward, Punishment Terhadap Produktivitas Kerja Pegawai Dinas Penanaman Modal Dan PTSP Jombang Della Nur Aulya; Udik Jatmiko; Dadang Afrianto
Transformasi: Journal of Economics and Business Management Vol. 2 No. 3 (2023): September : Journal of Economics and Business Management
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/transformasi.v2i3.962

Abstract

The purpose of this study was to determine the effect of non-physical work environment, reward and punishment on the work productivity of employees of the Jombang Investment and PTSP Office. This study uses a quantitative approach, with a sample size of 35 respondents. The sampling method uses saturated sampling. Data collection was done through distributing questionnaires. Data analysis techniques in this study used validity test, reliability test, normality test, linearity test, heteroscedasticity test, multicollinearity test, multiple linear regression analysis, t test, F test, and coefficient of determination (R^2). The results showed that the non-physical work environment, reward and punishment partially had a significant effect on work productivity and the non-physical work environment, reward and punishment simultaneously had a significant effect on work productivity.
PENGARUH HARGA, LOKASI, DAN SUASANA TERHADAP KEPUTUSAN KONSUMEN BERKUNJUNG DI OBYEK WISATA PEMANDIAN TIRTA RIA KECAMATAN NGASEM KABUPATEN KEDIRI Muhammad Rizal Fadilah; Bayu Pramutoko; Dadang Afrianto
Triwikrama: Jurnal Ilmu Sosial Vol. 1 No. 10 (2023): Triwikrama: Jurnal Ilmu Sosial
Publisher : CV SWA ANUGERAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.6578/tjis.v1i10.358

Abstract

Penelitian ini bertujuan untuk mengetahui tentang pengaruh harga, lokasi dan suasana terhadap keputusan konsumen berkunjung di obyek wisata pemandian tirta ria kecamatan ngasem kabupaten kediri. Teknik analisis yang digunakan adalah uji validitas, uji reliabilitas, uji korelasi, uji t, uji F, analisis regresi linier berganda, dan determinasi R2. Populasi dalam penelitian ini sebanyak 17.880 dan sampel yang digunakan 99 pengunjung karena menggunakan teknik simple random sampling. Hasil penelitian ini menunjukan harga dan lokasi secara positif berpengaruh signifikan terhadap keputusan berkunjung, sedangkan suasana tidak berpengaruh terhadap keputusan berkunjung.
PENGARUH KUALITAS PELAYANAN, LOKASI DAN CITA RASA TERHADAP KEPUTUSAN PEMBELIAN DI JUM JUM THAI TEA X MIE JEJU PARE KEDIRI Krisna Ossa Dwi Yanti; Baju Pramutoko; Dadang Afrianto
Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi Vol. 1 No. 3 (2023): Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi
Publisher : CV SWA Anugrah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/mnmae.v1i3.416

Abstract

Jenis penelitian ini merupakan penelitian dengan menggunakan metode kuantitatif dan pengujian statistik regresi linier berganda. Penelitian ini menggunakan data primer dan sekunder. Data primer diperoleh dari kuesioner sedangkan data sekunder diperoleh dari jurnal dan makalah. Tujuan penelitian ini adalah untuk mengetahui hubungan antara kualitas pelayanan, lokasi dan cita rasa terhadap keputusan pembelian di Jum Jum Thai Tea X Mie Jeju Pare Kediri. Berdasarkan hasil penelitan dari uji validitas, nilai sig sebesar 0,000 < 0,05, sedangkan dari uji realibilitas menunjukkan nilai cronbach’s alpha > 0,60, pengujian dari uji regresi linier menunjukkan nilai sebesar -0,69 yang artinya keadaan saat variabel keputusan pembelian belum dipengaruhi oleh variabel lain yaitu kualitas pelayanan, lokasi dan cita rasa.
PENGARUH TATA LETAK PRODUK, VARIASI PRODUK, HARGA DAN DELIVERY ORDER TERHADAP KEPUTUSAN PEMBELIAN DI SWALAYAN KUD SUBUR KELING KEPUNG Selvi Febi Savitri; Bayu Pramutoko; Dadang Afrianto
Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi Vol. 3 No. 10 (2024): Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi
Publisher : CV SWA Anugrah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v3i10.2067

Abstract

Penelitian ini bertujuan untuk menguji dan menjelaskan pengaruh tata letak produk, variasi produk, harga dan delivery order terhadap keputusan pembelian di Swalayan KUD Subur Keling Kepung secara parsial dan simultan. Penelitian ini menggunakan metode kuantitatif dan populasi sebanyak 18.250 konsumen serta 99 responden. Metode pengambilan sampel dengan menggunakan metode purposive sampling. Hasil penelitian ini menunjukan korelasi antara tata letak produk, variasi produk, harga dan delivery order. Serta tata letak produk, variasi produk dan harga berpengaruh secara parsial dan signifikan terhadap keputusan pembelian, lalu delivery order berpengaruh secara parsial dan simultan terhadap keputusan pembelian.
Pengaruh Lokasi, Cita Rasa, dan Harga Terhadap Keputusan Pembelian di Sate Pak Eko Satak Kecamatan Puncu Kediri Khoirunnisa Anassuri; Baju Pramutoko; Dadang Afrianto
Populer: Jurnal Penelitian Mahasiswa Vol. 2 No. 4 (2023): Desember : Jurnal Penelitian Mahasiswa
Publisher : Universitas Maritim AMNI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/populer.v2i4.1399

Abstract

This research explains the influence of location, taste and price on purchasing decisions at Sate Pak Eko Satak, Puncu Kediri District. The method in this research is the quantitative method and the technical analysis used is validity test, reliability test, correlation test, multiple linear regression analysis, t test (partial test), f test (simultaneous test), and R2 coefficient of determination test. The population in this study was 100 respondents. The sample collection technique in this research used incidental sampling (a technique for determining samples based on chance) and the number of samples used was 100 respondents. In this research, the results showed that location had no partial and significant influence on purchasing decisions, taste had a partial and significant influence on purchasing decisions, and price had a partial and significant influence on purchasing decisions. Furthermore, location, taste and price together have a big relationship to purchasing decisions, and location, taste and price have a simultaneous and significant influence on purchasing decisions.
Co-Authors Baju Pramutoko Bayu Pramutoko Della Nur Aulya Jatmiko, Udik Khoirunnisa Anassuri Kholip Antari Krisna Ossa Dwi Yanti Muhammad Rizal Fadilah Selvi Febi Savitri