Article Per Year (5 Year)
p-Index From 2021 - 2026
0
P-Index
This Author published in this journals
All Journal JEBI (Jurnal Ekonomi dan Bisnis Islam)
AHDA SEGATI
Universitas Islam Indonesia
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
PENGARUH PERSEPSI SERTIFIKASI HALAL, KUALITAS PRODUK, DAN HARGA TERHADAP PERSEPSI PENINGKATAN PENJUALAN AHDA SEGATI
JEBI (Jurnal Ekonomi dan Bisnis Islam) Vol 3, No 2 (2018): Juli - Desember 2018
Publisher : Universitas Islam Negeri Imam Bonjol Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15548/jebi.v3i2.175

Abstract

This study aimed to find out about the effect of halal certificate, product quality, and price on sales increase in Aqiqah Catering Nurul Hayat Yogyakarta.This was a field research which used quantitative approach. The population was all the consumers and producers of Aqiqah Catering Nurul Hayat Yogyakarta. The sample was selected using sample random sampling with a total of 150 respondents. The method used in this study was quantitative with multiple linear regressions. The findings showed that the variables of halal certificate, product quality, and price have a significant effect on sales increase. This is evident from the Fcount of 8.151 > Ftable of 2.67 with a significance of 0.000 (> 0.05). Therefore, H0 was rejected and H1 was accepted, meaning that there is a simultaneous effect of the variables of halal certificate, product quality, and price have a significant effect on sales increase in Aqiqah Catering Nurul Hayat Yogyakarta. In addition, the variables of halal certificate, product quality, and price have a significant effect on sales increase of 12.6%, evident from the R2 of 0.126, while the remaining 87.4% is affected by other variables not discussed in this model.
Co-Authors