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All Journal JEBI (Jurnal Ekonomi dan Bisnis Islam) Indonesian Journal of Islamic Literature and Muslim Society
RUSTAM RUSTAM
Universitas Islam Negeri Sultan Syarif Kasim Riau
Religion Economics, Econometrics & Finance

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KONSEP KONSUMSI DAN PERILAKU KONSUMSI ISLAM JENITA JENITA; RUSTAM RUSTAM
JEBI (Jurnal Ekonomi dan Bisnis Islam) Vol 2, No 1 (2017): Januari - Juni 2017
Publisher : Universitas Islam Negeri Imam Bonjol Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15548/jebi.v2i1.69

Abstract

The research theme is the concept of business According to Islamic economics. Purpose of this study is to describe the concept of consumption and consumer behavior. Research is a research library. The results of the analysis and discussion that the concept of consumption and consumer behavior offered by Islam can realize the prosperity of society. The concept of consumption and consumer behavior in Islam put the principle such as beneficiaries and benefits.
Rethinking Halal Marketing: Emerging Opportunities and Future Challenges in the Global Marketplace Rustam Rustam; Nuryanti; Haniah Lubis
Indonesian Journal of Islamic Literature and Muslim Society Vol. 11 No. 1 (2026)
Publisher : UIN Raden Mas Said Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22515/islimus.v11i1.14885

Abstract

This study analyzes the development of halal marketing within the globalization of the halal industry and proposes a reconstructed, adaptive, integrative, and comprehensive paradigm to address contemporary market challenges. Using a qualitative approach, this research conducts a critical review of 213 scholarly works related to halal marketing and the halal industry. The findings reveal a significant shift in the marketing paradigm from product- and customer-oriented approaches toward value-based marketing. In this context, halal is no longer understood merely as normative compliance, but as a value system that integrates religion, ethics, transparency, trust, and sustainability. However, its implementation faces several challenges, including low halal literacy, a certification-oriented understanding of halal, fragmented standards, changing consumer behavior, and the demands of digital transformation. This study proposes a reconstructed halal marketing paradigm consisting of three key dimensions: halal values, market dynamics, and marketing strategy. The proposed framework positions halal marketing as a holistic system that creates economic, social, ethical, and sustainable value. This study contributes to the advancement of halal marketing theory in global business contexts.
Co-Authors Haniah Lubis JENITA JENITA Nuryanti