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All Journal Untag Business and Accounting Review
Karsiati Karsiati, Karsiati
Universitas 17 Agustus 1945 Semarang
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Mediating Role of Customer Satisfaction on The Relationship Between Perceived Value and Perceived Service Quality toward Repurchase Intention Maskudi, Maskudi; Karsiati, Karsiati
Untag Business and Accounting Review Vol 3, No 1 (2024): April 2024
Publisher : Faculty of Economics and Business UNTAG Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/ubar.v3i1.4932

Abstract

This study aims to analyze the influence of perceived value and perceived service quality on repurchase intention, as well as the mediating influence of customer satisfaction. This research is a cross-sectional study with a quantitative approach. There were 100 respondents in this study, taken using a purposive sampling technique. Statistical analysis uses multiple linear regressions. The research results show that there is a significant and positive influence of perceived value and perceived service quality on customer satisfaction. The findings further explain that customer satisfaction can mediate the influence of perceived value and perceived service quality on repurchase intentions. Online transportation providers need to focus on perceived value, and perceived service quality felt by customers so that customers will return to be loyal to the company.
The Effect of Financial Rewards, Job Market Considerations, Personality, Social Values, and Professional Training on Career Selection as Public Accountant Ningrum, Wuri Wijaya; Karsiati, Karsiati
Untag Business and Accounting Review Vol 1, No 1: April 2022
Publisher : Faculty of Economics and Business UNTAG Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/ubar.v1i1.2911

Abstract

This study aims to obtain empirical evidence regarding the effect of financial rewards, labor market considerations, personality, social values, and professional training on career choices as public accountants by accounting students in Semarang City. The population in this study were 8th semester accounting students at the University of 17 August 1945 Semarang (UNTAG), Dian Nuswantoro University (UDINUS), and Diponegoro University (UNDIP). The sampling technique used is purposive sampling. The data used are primary data obtained by distributing questionnaires. Respondents in this study amounted to 188 people. The analytical tool used is multiple linear regression with IBM SPSS version 23. The results show that financial rewards and social values have a positive and significant effect on career choice as a public accountant. Furthermore, l labor market considerations, personality, and professional training have no effect on career choice as a public accountant.
Co-Authors Maskudi Ningrum, Wuri Wijaya