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All Journal HUMAN: South Asian Journal of Social Studies
Indra Rukmala Nur
Universitas Negeri Makassar
Religion Humanities Social Sciences

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Journal : HUMAN: South Asian Journal of Social Studies

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The Influence of Creativity and Innovation on Business Performance (Studies on Online Business Actors in Makassar) Indra Rukmala Nur; Inanna Inanna; Muhammad Rakib; Muhammad Hasan; Rahmatullah Rahmatullah
HUMAN: South Asian Journal of Social Studies Vol 1, No 1 (2021): Human: South Asean Journal of Social Studies
Publisher : HUMAN: South Asian Journal of Social Studies

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (577.72 KB) | DOI: 10.26858/human.v1i1.19928

Abstract

. This study aims to describe the creativity, innovation and performance of online businesses in Makassar and the influence of creativity and innovation on business performance (a study of online business people in Makassar). This research uses a quantitative approach and a type of correlational research. The data collection technique is done by observing, documenting and distributing questionnaires (questionnaires). The population in this study is an unknown number of online business people in the city of Makassar and the number of samples needed in this study is as many as 64 people who are considered to be able to describe or answer the aims and problems of the researcher. The analysis technique used is multiple linear regression. The results showed that online business people in the city of Makassar had a level of creativity, innovation and business performance dominated by the medium category. Partially, the creativity variable has a positive effect on business performance, and the innovation variable has a positive effect on the business performance of online business people in Makassar, while simultaneously the creativity and innovation variables have a positive and significant effect on the business performance of online business people in the city of Makassar
Co-Authors Inanna Muhammad Hasan Muhammad Rakib Rahmatullah